How To Stay Positive About Your Business (Even When You’re Down) | 082

Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.
Episode Highlights...
00:00 Introduction
01:20 Understanding Business Struggles
02:24 Changing Your Perspective
05:50 Circle of Control Exercise
08:47 Environmental Changes and Networking
13:30 Journaling and To-Do Lists
15:38 Conclusion
Key Takeaways...
Change how you look at things
When you're feeling low about your business, try to look at things in a different way.
It’s easy to compare yourself to others and feel like you’re not doing enough.
But remember – you don’t see their full story. Everyone has ups and downs.
Try to spot the difference between what’s really true and what you’re just feeling in the moment.
Don't waste energy on things you can’t change
When everything feels too much, try this simple exercise to feel more in control:
Draw three circles on a page:
- In the outer circle, write things you can’t control (like the news, the economy, or other people’s actions)
- In the middle circle, write things you can influence (like how you talk to clients or the way your team works)
- In the centre circle, write what you can control (like your daily habits, how you spend your time, and how you react)
Spend most of your time and energy on the centre circle. That’s where real change happens.
Small changes can lift your mood
Feeling stuck? Try changing where you work – a coffee shop or coworking space can give you a boost.
Get outside for a walk, or do something fun like kayaking or cycling.
And even if you're an introvert, talking to others in your field can really help.
You’re not alone – sometimes, a quick chat can give you a whole new idea.
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00:00 - Introduction
01:20 - Understanding Business Struggles
02:24 - Changing Your Perspective
05:50 - Circle of Control Exercise
08:47 - Environmental Changes and Networking
13:30 - Journaling and To-Do Lists
15:38 - Conclusion
Do you sometimes feel a bit down about your business?
Jon Clayton:Me too.
Jon Clayton:Running a business can feel hard, so how can you remain positive
Jon Clayton:even when you're feeling down?
Jon Clayton:Well, I've got a few tips to help you in this episode of Architecture
Jon Clayton:Business Club, the weekly podcast for small firm founders who want to build
Jon Clayton:their dream business in architecture and enjoyable freedom, flexibility,
Jon Clayton:and fulfillment in what they do.
Jon Clayton:I'm John Clayton, your host.
Jon Clayton:Having spent over 20 years working in architecture, I know how hard it can
Jon Clayton:be to explain your services so people truly understand and value what you do.
Jon Clayton:Many firms struggle with this, but by sharing your stories on podcasts,
Jon Clayton:you can become the trusted voice in your market, grow your brand,
Jon Clayton:and attract much better clients.
Jon Clayton:We can help you with everything from podcast strategy and launch
Jon Clayton:production and management, podcast hosting and guesting through to
Jon Clayton:promoting and growing your show.
Jon Clayton:If you'd like to discover how podcasting could benefit your business, click the
Jon Clayton:link in the show notes to book a no obligation chat about working with me.
Jon Clayton:Or if you're interested in being a guest on this show, email, John.
Jon Clayton:That's JO n@architecturebusinessclub.com.
Jon Clayton:Now, let's explore how you can stay positive.
Jon Clayton:I.
Jon Clayton:Hey everyone, thanks for joining me today.
Jon Clayton:Today I'm gonna be talking about how to stay positive about your business,
Jon Clayton:even when you might be feeling down.
Jon Clayton:So if you feel down about your business sometimes that's okay.
Jon Clayton:It is totally normal.
Jon Clayton:If entrepreneurship was easy, everyone would be doing it right?
Jon Clayton:So don't sweat it.
Jon Clayton:If you've landed on hard times, as Yas would say, the only way is up.
Jon Clayton:Sorry, I couldn't resist that cheesy gag that chances are most
Jon Clayton:businesses will go through a difficult season or two at some point if you
Jon Clayton:stay in business for long enough.
Jon Clayton:I certainly have absolutely experienced this many, many times.
Jon Clayton:The number of times that I've thought about.
Jon Clayton:Oh, why am I doing, why do I do what I do?
Jon Clayton:You know, maybe I should just go and get a job.
Jon Clayton:It, it's completely normal to feel that way, so don't beat yourself up about it.
Jon Clayton:And usually that feeling doesn't last forever.
Jon Clayton:And it's often a case of just looking at things from a
Jon Clayton:different perspective, active.
Jon Clayton:Maybe you're feeling like other people are just doing it better than you,
Jon Clayton:but I would ask you to consider what are you comparing your business to,
Jon Clayton:or who are you comparing yourself to?
Jon Clayton:Despite all of the success stories that you might see or hear online,
Jon Clayton:lots of other businesses and business owners struggle too.
Jon Clayton:But most will only share the success stories online, making it look like that.
Jon Clayton:Absolutely killing it.
Jon Clayton:This may just not be the case.
Jon Clayton:And remember, like you could be comparing.
Jon Clayton:Apples and pears, like you could be on your fifth step and somebody else could
Jon Clayton:be on their 50th, their 500th or their 5000th step on their business journey.
Jon Clayton:And they may have made dozens of mistakes and had lots of setbacks
Jon Clayton:along the way to get to that point.
Jon Clayton:So you are not alone.
Jon Clayton:Whatever it is that you're going through.
Jon Clayton:Someone else is going through the same thing as you or others will have faced
Jon Clayton:and overcome whatever the current challenges that you're facing and if
Jon Clayton:they've overcome it, well, you could overcome that challenge too, right?
Jon Clayton:I.
Jon Clayton:I attended a in-person event recently called Create A Day Down
Jon Clayton:in Pool in Dorsett, and there was a number of talks at this event.
Jon Clayton:One of them was from a previous guest on the show, Mark Franklin and.
Jon Clayton:When I came to plan out this episode, Mark's talk stuck out in my mind.
Jon Clayton:Mark was talking about the different versions of the stories we tell ourselves.
Jon Clayton:That's the factual version and the emotional version and
Jon Clayton:feelings are not always reliable.
Jon Clayton:So I would ask you, which version of the story are you listening to?
Jon Clayton:The factual version of what actually has happened or is happening to you or your
Jon Clayton:business right now, or the emotional version based on how you are feeling and
Jon Clayton:the stories that you're telling yourself.
Jon Clayton:So Mark, he talked about this recently at that event, and he shared a
Jon Clayton:personal experience that at the time for him he'd seen as a huge failure
Jon Clayton:when it really was a massive success.
Jon Clayton:And it just struck me that
Jon Clayton:that point of view that you have, that the stories that we, we tell
Jon Clayton:ourselves, they're not always true.
Jon Clayton:You can get more mindset tips from Mark on episode 73 where
Jon Clayton:Mark talked about overcoming the four fears of business ownership.
Jon Clayton:If you've not listened to that yet, go ahead and check it out.
Jon Clayton:Another question I have for you to consider is, do you know exactly
Jon Clayton:what it is that's making you feel down about your business?
Jon Clayton:Are you too busy?
Jon Clayton:Are you wearing too many hats?
Jon Clayton:Do you not have enough clients?
Jon Clayton:Maybe it's cashflow that's worrying you.
Jon Clayton:The good news is that once you know there is usually something
Jon Clayton:that you can do about it.
Jon Clayton:Help is usually far closer at hand than you realize.
Jon Clayton:So focus on the things that you can actually do to overcome the problem,
Jon Clayton:which segues nicely onto a useful coaching exercise that business coach
Jon Clayton:Mike Cole showed me some time ago.
Jon Clayton:Mike was also a, a previous guest on the show a little while back.
Jon Clayton:Um, Mike.
Jon Clayton:Taught me about the, the circle of control.
Jon Clayton:So the circle of controls, it's a coaching exercise.
Jon Clayton:Uh, if you, a lot of business coaches will use this with their clients, and
Jon Clayton:there's three different sections to this.
Jon Clayton:So there's the circle of concern.
Jon Clayton:So these are the things that you can't control.
Jon Clayton:Things like the weather, people's health, war, politics, climate change.
Jon Clayton:Violence, that sort of thing.
Jon Clayton:And you've got the circle of influence.
Jon Clayton:So these are things that you can influence.
Jon Clayton:So these might be your, your family, work, relationships,
Jon Clayton:friendships, people that you know.
Jon Clayton:I. And then you've got the circle of control.
Jon Clayton:So these are the things that you personally can actually control.
Jon Clayton:So this could be things like your self care practices, your personal goals,
Jon Clayton:your boundaries, priorities, what food you eat, what books you read,
Jon Clayton:what media you, you consume, how you respond to others, your thoughts.
Jon Clayton:Many people spend far too much time worrying about the things that are outside
Jon Clayton:of their control rather than focusing on the things that are within our control.
Jon Clayton:So, quick worked.
Jon Clayton:Example, let's say you don't have enough clients, maybe money's tight and you're
Jon Clayton:getting in a bit of a tailspin about it.
Jon Clayton:You can't control the behavior of prospective clients who don't yet know
Jon Clayton:you, who haven't yet got in touch.
Jon Clayton:So those would be in your circle of concern.
Jon Clayton:You can influence those that do get in touch to work with you
Jon Clayton:by improving your offers or your sales and onboarding processes.
Jon Clayton:So that would fall into the circle of influence.
Jon Clayton:You get to decide what activities you work on.
Jon Clayton:So for example, putting together a new offer.
Jon Clayton:Reaching out to warm leads or maybe you've put a fee proposal together for
Jon Clayton:some projects and you haven't heard back, you could contact those people.
Jon Clayton:Those things are all within your circle of control and can help you
Jon Clayton:solve that problem of cash flow and not having enough clients.
Jon Clayton:You could ask friends, family connections if they know anyone
Jon Clayton:who might need your help.
Jon Clayton:So these are all things that are within.
Jon Clayton:Your control to be able to do something about.
Jon Clayton:As I mentioned, you can listen to Mike Cole talking on episode 16
Jon Clayton:of the show where we talked about embracing your neurodivergent quirks.
Jon Clayton:One of my go-to hacks when I'm feeling outta sorts is to change my environment.
Jon Clayton:Uh, a change is as good as a rest or so they say.
Jon Clayton:So why not try working from a local coffee shop or coworking space?
Jon Clayton:If you have a swanky hotel near where you live, they'll often have a lobby or
Jon Clayton:bar that non-residents can still use.
Jon Clayton:So for the price of a coffee or a pot of tea, you could be working on
Jon Clayton:your business In luxury surroundings.
Jon Clayton:Many even have free wifi, so imagine how much better you'd feel about
Jon Clayton:your business then, or get outdoors.
Jon Clayton:Get out of the office or the home office, go for a walk, uh, in the Woodlands.
Jon Clayton:One of the things I like to do is kayaking.
Jon Clayton:Like these things always make me feel better, like however bad I'm
Jon Clayton:feeling about things that if I go and do those things, that will
Jon Clayton:really pep me up and it really works.
Jon Clayton:So give it a try.
Jon Clayton:And the other thing I find is that.
Jon Clayton:Some of my best ideas happen when I have the time and space to think.
Jon Clayton:So going for that woodland walk or kayaking, that sort of thing.
Jon Clayton:It can help you sort through all of the stuff that's in your head.
Jon Clayton:So it, it's not, it's not a waste of time, like particularly if you are
Jon Clayton:feeling overwhelmed with work, if that's the thing that's getting you down.
Jon Clayton:I don't believe that just cramming more hours in is the answer.
Jon Clayton:So sometimes just taking a break and having some space from it can help
Jon Clayton:you see things much differently.
Jon Clayton:The other thing that I think helps if I'm feeling down with
Jon Clayton:business is meeting people.
Jon Clayton:So this could be through networking, could be co-working, could
Jon Clayton:be through other communities.
Jon Clayton:Now I am definitely not an extrovert, but I do start to feel a bit weird if I spend
Jon Clayton:too much time in the home office if I don't spend enough time with other people.
Jon Clayton:Do you feel that way too sometimes?
Jon Clayton:It's quite common, especially if you're a home worker or a hybrid
Jon Clayton:worker, uh, working from home.
Jon Clayton:It's got lots of advantages, but you do miss out on those water cooler
Jon Clayton:moments catching up with colleagues.
Jon Clayton:So perhaps a local networking event that you could attend if you were
Jon Clayton:just a little bit sick in your mouth when I suggested going networking.
Jon Clayton:Honestly, networking isn't as bad as you think.
Jon Clayton:You might even enjoy it.
Jon Clayton:You might even love it.
Jon Clayton:I talked more about the importance of networking in episode 37,
Jon Clayton:so go and check that out.
Jon Clayton:Coworking.
Jon Clayton:That was another one of the things that I mentioned.
Jon Clayton:Great way to go meet people.
Jon Clayton:There's co-working offices all over the place.
Jon Clayton:You take something to work on.
Jon Clayton:If it's a pop-up co-working event, you might just be meeting for an hour or two,
Jon Clayton:either online or even better in person.
Jon Clayton:But there are co-working offices where you can rent a desk for a day.
Jon Clayton:You can go and take some work with you, take your laptop, take
Jon Clayton:your notepad, and you can get some work done on your business.
Jon Clayton:And you can also get to hang out with some real people too.
Jon Clayton:So that's a great thing to do.
Jon Clayton:I love to do that sometimes.
Jon Clayton:The other thing that I mentioned was, uh, communities.
Jon Clayton:So why not join a, join a group, be part of something bigger?
Jon Clayton:This could be a community group, it could be online, but ideally
Jon Clayton:in person I think is best.
Jon Clayton:This could be work related or not work related.
Jon Clayton:Could be that you start attending some events that are run by your
Jon Clayton:professional body, like RIBA or CIAT, or it could be an independent
Jon Clayton:business community like Architecture business club, or being freelance.
Jon Clayton:I talked more about the power of community back in episode 66, so if
Jon Clayton:that sounds appealing to you, go and check that out or just talk to somebody.
Jon Clayton:Start with your friends, family, or.
Jon Clayton:Past and present work, colleagues wouldn't be embarrassed about it.
Jon Clayton:A problem shared is a problem halved, right?
Jon Clayton:Sometimes.
Jon Clayton:All you might need is a sounding board, somebody to talk to, to say it out loud.
Jon Clayton:The solutions can come to you without even having any input from other
Jon Clayton:people just by saying it out loud.
Jon Clayton:And if you'd rather not talk about your business struggles with them, then try
Jon Clayton:and find somebody independent to talk to.
Jon Clayton:Take a look at your existing network.
Jon Clayton:I bet there are people in there who'd be happy to meet you for a coffee
Jon Clayton:or a Zoom to talk things through.
Jon Clayton:If you are a member of a professional institute, they can usually give advice
Jon Clayton:and support on certain matters, as can local business growth hubs that often
Jon Clayton:offer free business advice and mentoring.
Jon Clayton:And if it's something that you'd rather not discuss with anybody
Jon Clayton:right now, then why not try something like bullet journaling?
Jon Clayton:I've been bullet journaling for, oh, maybe about 10 months now, and I
Jon Clayton:find it such a useful exercise to do.
Jon Clayton:It's a great way to get thoughts out of your head and to start, make sense of.
Jon Clayton:What you've been thinking, you could really start to see some patterns
Jon Clayton:once you start putting it in a notepad that you can then refer back to.
Jon Clayton:I suggest going and checking out Ryder Carroll's YouTube channel.
Jon Clayton:Ryder is the the creator of the bullet journaling concept.
Jon Clayton:Go and check that out.
Jon Clayton:There's some great content on that so you can learn more about that.
Jon Clayton:And if you don't like writing, you could try recording voice notes on your phone.
Jon Clayton:Maybe when nobody's looking, they might think you're a
Jon Clayton:little bit strange otherwise.
Jon Clayton:Uh, just one or two Last things I wanted to share was regarding to-do lists.
Jon Clayton:Now sometimes when you've got an overwhelming amount of things to
Jon Clayton:do and you've got a huge to-do list, you can start to feel down.
Jon Clayton:You really can, you look at the to-do list and it is never ending
Jon Clayton:and it's so easy to focus on all of the things that haven't been done.
Jon Clayton:So why not consider keeping a done list?
Jon Clayton:So have a list that you keep or maybe you keep track of throughout the day.
Jon Clayton:If you've bullet journal, you can, you can keep a track of the
Jon Clayton:things that you get done in there.
Jon Clayton:This is a separate list.
Jon Clayton:This is a list of the things that you did that day.
Jon Clayton:So you can look back and you can see all of the things that you got done.
Jon Clayton:Focus on those things rather than the things that you didn't manage to get done.
Jon Clayton:You will never, ever get to the end of your to-do list.
Jon Clayton:It's an ongoing thing in entrepreneurship.
Jon Clayton:You're never gonna get to the end of that list, so don't beat yourself up about it.
Jon Clayton:Often we've.
Jon Clayton:Very unrealistic about how many things we can actually get done in a day.
Jon Clayton:Yeah, that would be, uh, my suggestion for you.
Jon Clayton:And just to kind of wrap things up, I would say celebrate your
Jon Clayton:successes however small I.
Jon Clayton:So I hope this episode has been helpful for you.
Jon Clayton:If you've learned something new or it's helped you uncover something
Jon Clayton:about you or your business, then I'd love to hear from you.
Jon Clayton:You can email John, that's JO n@architecturebusinessclub.com, or
Jon Clayton:you can connect with me on LinkedIn via the link in the show notes.
Jon Clayton:Thanks so much for listening to this episode of architecture business club.
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Jon Clayton:And if you haven't already done, so don't forget to hit the subscribe button.
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Jon Clayton:If you want to connect with me, you can do that on most social media platforms,
Jon Clayton:just search for at Mr. John Clayton.
Jon Clayton:The best place to connect with me online, though is on LinkedIn.
Jon Clayton:You can find a link to my profile in the show notes.
Jon Clayton:Remember.
Jon Clayton:Running your architecture business.
Jon Clayton:Doesn't have to be hard and you don't need to do it alone.
Jon Clayton:This is architecture business club.