Aug. 21, 2024

Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043

Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.

Today's Guest...

Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.

Episode Highlights...

00:00 Introduction

01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert

01:50 Melanie's Passion for Space and Science

05:08 The Importance of Google Business Profiles for Architects

07:54 Setting Up and Optimising Your Google Business Profile

11:43 Maximising the Benefits of Google Business Profiles

18:37 Posting and Managing Your Google Business Profile

25:23 Final Tips and Recommendations

33:22 Conclusion and Farewell

Key Takeaways...

Importance of Having a Website and Google Business Profile:

   - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.

   - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.

Fully Optimising Your Google Business Profile:

   - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews. 

   - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.

Leveraging Google Business Profile Features for Engagement:

   - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.

   - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.

Links Mentioned In The Episode...

Visit Melanie’s Website

Connect with Melanie on LinkedIn

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Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

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Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Join our (free) WhatsApp Discussion Group 🎁

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

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In The Next Episode...

Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and grow your business.

00:00 - Introduction

01:15 - Meet Melanie Boyland: Social Media and Google Business Profile Expert

01:50 - Melanie's Passion for Space and Science

05:08 - The Importance of Google Business Profiles for Architects

07:54 - Setting Up and Optimising Your Google Business Profile

11:43 - Maximising the Benefits of Google Business Profiles

18:37 - Posting and Managing Your Google Business Profile

25:23 - Final Tips and Recommendations

33:22 - Conclusion and Farewell

Jon Clayton:

What if I told you that one of the simplest tools you might

Jon Clayton:

be overlooking could drastically transform how your architecture

Jon Clayton:

business gets found online.

Jon Clayton:

I'm joined by Melanie Boyland to help you make the best use

Jon Clayton:

of Google business profiles.

Jon Clayton:

In this episode of architecture business club, the weekly podcast for solo

Jon Clayton:

and small firm architecture practice owners, just like you who want to build

Jon Clayton:

a profitable future-proof architecture business that fits around their life.

Jon Clayton:

I'm John Clayton, your host, if you're a small practice leader or sole

Jon Clayton:

practitioner in architecture, struggling to find clarity or reach your goals.

Jon Clayton:

Consider working with me.

Jon Clayton:

I offer personalized one-to-one support through coaching consulting or mentoring,

Jon Clayton:

and this tailored approach helps you navigate your unique path to success.

Jon Clayton:

Whether it's growing your practice, working few hours or building

Jon Clayton:

your team, I've got you covered.

Jon Clayton:

Just click the link in the show notes to book a call with me to discuss

Jon Clayton:

your options or email Jon that's J O n@architecturebusinessclub.com.

Jon Clayton:

For more information.

Jon Clayton:

Now let's talk about Google business profiles.

Jon Clayton:

Melanie Boylan is an award winning social media trainer, digital marketer, speaker,

Jon Clayton:

journalist, and award winning podcaster with the Monday Morning Marketing Podcast,

Jon Clayton:

and has been training and managing social media accounts for business since 2013.

Jon Clayton:

Melanie is also a Google Business Profile Specialist.

Jon Clayton:

To learn more about how Melanie Can help you in your business.

Jon Clayton:

Head over to stomp.

Jon Clayton:

ie forward slash services.

Jon Clayton:

Melanie, welcome to Architecture Business Club.

Melanie Boylan:

Hi, thanks for having me.

Jon Clayton:

No, it's a pleasure to have you here.

Jon Clayton:

I believe that outside of work, you're, um, you're quite into space and science as

Jon Clayton:

one of your areas of interest, aren't you?

Jon Clayton:

Could we, could we talk a little bit about that?

Melanie Boylan:

Um, I've always had a personal interest as a child.

Melanie Boylan:

Um, and then when I had my first child, I had the opportunity

Melanie Boylan:

to share that passion with her.

Melanie Boylan:

And we, we, we're based in, um, the Republic of Ireland.

Melanie Boylan:

And from a very early age, her and her younger sister were being dragged up to

Melanie Boylan:

Burr Castle, which is an old observatory.

Melanie Boylan:

We've got Dunsink Observatory over here in the Republic.

Melanie Boylan:

And then up in Northern Ireland, we've got Armagh Planetarium.

Melanie Boylan:

Um, and then when my daughter was nine years old, she approached me and said,

Melanie Boylan:

I'd like to, to do something like you do.

Melanie Boylan:

Um, I'd like to write a blog or have a website or something like that.

Melanie Boylan:

And we're talking a nine year old here.

Melanie Boylan:

But we thought, let's explore this.

Melanie Boylan:

And she came back to us and said, I'd really like to

Melanie Boylan:

talk about space and science.

Melanie Boylan:

So we set up a website.

Melanie Boylan:

And she started a YouTube channel and she started talking as about,

Melanie Boylan:

um, STEM and space and science.

Melanie Boylan:

And over the course of about three years, using my connections as a journalist

Melanie Boylan:

and my passion in space and science, we managed to meet astronauts, Nora

Melanie Boylan:

Patton and the, the Mars scientists.

Melanie Boylan:

Um, we went over to the jet propulsion laboratory in California, um, and Um,

Melanie Boylan:

we, we just did a lot of space and sciency related things and she actually

Melanie Boylan:

wrote blogs for the Arma planetarium and did reviews and yeah, she did really,

Melanie Boylan:

really well for about three years.

Melanie Boylan:

And then sadly she started secondary school and that was

Melanie Boylan:

also the same time as COVID hit.

Melanie Boylan:

Um, so that kind of all came to a standstill, but the

Melanie Boylan:

interest is still there,

Jon Clayton:

Oh, that sounds absolutely amazing.

Jon Clayton:

My, um, my son, my, my 12 year old son, he he's really into

Jon Clayton:

space and science as well.

Jon Clayton:

Actually.

Jon Clayton:

Uh, he's got a telescope.

Jon Clayton:

He doesn't have a YouTube channel or anything like that, but it's

Jon Clayton:

definitely one of his keen interests.

Jon Clayton:

Actually it's a really.

Jon Clayton:

I guess it's a really exciting time at the moment, isn't it?

Jon Clayton:

Space travel.

Jon Clayton:

You've got like Blue Origin and, um, see, you've got Virgin, Richard

Jon Clayton:

Branson and Virgin Galactic.

Jon Clayton:

And what's the other big, the big one as well?

Jon Clayton:

Because you've got Jeff SpaceX.

Jon Clayton:

That's the other one I'm thinking of.

Jon Clayton:

Yeah.

Jon Clayton:

Yeah.

Jon Clayton:

Some really exciting stuff going on in the world of space travel at the minute.

Melanie Boylan:

What makes it more, um, exciting right now though is

Melanie Boylan:

because we're heading back to the Moon and now we've got Gateway coming, um,

Melanie Boylan:

along which is going to be incredible.

Melanie Boylan:

It's, that's going to then be a jumping zone from the Moon to directly to Mars.

Jon Clayton:

Oh, wow.

Jon Clayton:

Do you know when the They're scheduled to get to the moon then, what

Jon Clayton:

year is it that they're planning?

Melanie Boylan:

Yeah, it was initially scheduled for 2025 but

Melanie Boylan:

it keeps on getting pushed out.

Melanie Boylan:

Um, so it may still be 2025, but honestly, most people think it's going to be 26.

Jon Clayton:

Yeah, that's going to be so exciting.

Jon Clayton:

We're going to talk today though.

Jon Clayton:

We could talk about that for a while.

Jon Clayton:

Cause I'm like sort of nerd out a bit, get onto the subject of space.

Jon Clayton:

But we're going to talk about Google business profiles so that

Jon Clayton:

architecture firm owners can learn.

Jon Clayton:

Why they're so important and how they can make best use of them as

Jon Clayton:

part of their marketing strategy.

Jon Clayton:

So I think a really good place to start would just be with the basics.

Jon Clayton:

So could you, could you tell me what is a Google business profile?

Melanie Boylan:

It's a product of Google.

Melanie Boylan:

So any product of Google will always get found in search first.

Melanie Boylan:

Um, as you know, YouTube is also a Google product as well.

Melanie Boylan:

So that gets found in search as well.

Melanie Boylan:

And.

Melanie Boylan:

It's, I mean, it used to be called Google my business, um, but due to a

Melanie Boylan:

massive safety issue, um, about five, six years ago, it's unsurprisingly

Melanie Boylan:

got sunsetted and replaced a year later by Google business profile.

Melanie Boylan:

Um, what it does is it helps.

Melanie Boylan:

Build an online presence for you, even if you don't have a website.

Melanie Boylan:

Um, now I personally have the standpoint that you should always have a website

Melanie Boylan:

first anyway, but if you don't have one, certainly at the beginning, um, Google

Melanie Boylan:

business profile is a fantastic secondary place to put your business online.

Melanie Boylan:

Um, it can be discoverable, um, Using lots of different search terms, as

Melanie Boylan:

long as you fully optimize the profile, and it helps you get found, um, using

Melanie Boylan:

images, using links, because you can also put your social links up there.

Melanie Boylan:

It can also help you get found using blogs, and obviously you've got the calls

Melanie Boylan:

and directions as well available there.

Jon Clayton:

Cool.

Jon Clayton:

So, so basically when we, when we use Google to search for something, um, The

Jon Clayton:

Google business profile is like when we go on maps and we're searching for say a

Jon Clayton:

local business, that the Google business profile is that listing that comes up

Jon Clayton:

that features in Google search results.

Jon Clayton:

And often the stacked right at the top, you mentioned they get prioritized.

Jon Clayton:

They can be right at the top of the page.

Jon Clayton:

And then also, if we're looking on Google maps.

Jon Clayton:

Those business listings that come up, if we were looking for like a

Jon Clayton:

coffee shop or a plumber or, or an architects, then, um, that's, it's the

Melanie Boylan:

That's referred to as the map pack.

Melanie Boylan:

The one you're talking about there, it's normally in the collection of three.

Melanie Boylan:

And that's referred to as the map pack.

Jon Clayton:

The map pack.

Jon Clayton:

Okay.

Jon Clayton:

Yeah.

Jon Clayton:

Which I guess if you're, um, a local business, you want to be, you want to

Jon Clayton:

be appearing in that map pack in those search results at the top of the page.

Jon Clayton:

Don't you?

Jon Clayton:

Cool.

Jon Clayton:

So what are the, what are the common myths around?

Jon Clayton:

Google business profiles.

Jon Clayton:

Are there some misconceptions about them?

Melanie Boylan:

Most people don't realize that it's actually

Melanie Boylan:

another social platform.

Melanie Boylan:

They think it's just a static sort of, um, thing you must do when

Melanie Boylan:

you add a map to your website.

Melanie Boylan:

Now that's only because it's.

Melanie Boylan:

Usually added or created by a website designer.

Melanie Boylan:

And when you've, when they've gone to the trouble of actually setting

Melanie Boylan:

it up, they've claimed the account.

Melanie Boylan:

They've, you know, if you've got a business address, your business

Melanie Boylan:

address goes in there, but it doesn't matter if you don't have a business

Melanie Boylan:

address, a lot of us have cottage.

Melanie Boylan:

Businesses or cottage industries that work from home.

Melanie Boylan:

So you can just select a service area when you first register your business.

Melanie Boylan:

And then as you go further on, you do have to put an address in because

Melanie Boylan:

it's a privacy and security issue.

Melanie Boylan:

Um, but.

Melanie Boylan:

You can select a service area.

Melanie Boylan:

And I think some people think that you A, have to put your

Melanie Boylan:

address in, um, for it to work.

Melanie Boylan:

Yes.

Melanie Boylan:

And no, you don't have to put your address in publicly.

Melanie Boylan:

Um, and some people think that once you've created the Google business profile,

Melanie Boylan:

that's all you need to do to a point.

Melanie Boylan:

Yes.

Melanie Boylan:

But to make it more effective, you need to then post to it and get people

Melanie Boylan:

to put Google Business Reviews on it.

Melanie Boylan:

And the more Google Business Reviews you get on it, the

Melanie Boylan:

faster you're found in search.

Jon Clayton:

Cool.

Jon Clayton:

I like that.

Jon Clayton:

I, I was going to, that, that point you made, um, about the address thing.

Jon Clayton:

I think that's worth just reiterating that, that there's going to be

Jon Clayton:

a lot of the listeners that are thinking, I, I, I work from home.

Jon Clayton:

So, you know, can I, can I have a Google business profile?

Jon Clayton:

Should I have a business profile?

Jon Clayton:

The fears of like, Oh, well, I don't want like customers turning up on my doorstep.

Jon Clayton:

But you, you just explained there that there's a way that you can set

Jon Clayton:

this up so that you don't necessarily have to share your address publicly.

Jon Clayton:

You can have, you called it, was it a service area that you mentioned?

Melanie Boylan:

So when you're first going into setting up the accounts,

Melanie Boylan:

you put in your business name, then it will ask for your address.

Melanie Boylan:

Um, but you can then.

Melanie Boylan:

Skip that and, and go to a service area.

Melanie Boylan:

And then you can put in, um, a lot of people put in towns, but you can also

Melanie Boylan:

put in counties as well, if you prefer.

Melanie Boylan:

Google business profile is optimized for local search.

Melanie Boylan:

So you can't put the whole of the UK or the whole of Ireland, because

Melanie Boylan:

that's, it doesn't work like that.

Melanie Boylan:

Um, There are ways around it.

Melanie Boylan:

So you can develop locations.

Melanie Boylan:

So let's say you have multiple offices, um, or multiple service areas potentially.

Melanie Boylan:

Um, so then you, you have to opt to put in extra locations, but then I will

Melanie Boylan:

be honest with you, you are creating a bit of extra work for yourself.

Melanie Boylan:

Unless you've got somebody who's actually going to be managing

Melanie Boylan:

those multiple locations.

Jon Clayton:

Got it.

Jon Clayton:

Got it.

Jon Clayton:

But for the.

Jon Clayton:

For the average service business, that's, you know, and in the case

Jon Clayton:

of our listeners, they're generally architects, architectural designers,

Jon Clayton:

architectural technologists that are generally, uh, a service business serving

Jon Clayton:

a relatively local geographic area.

Jon Clayton:

Most of the customers tend to gravitate to working with somebody local.

Jon Clayton:

So Google.

Jon Clayton:

Google business profiles are ideal for this, aren't they?

Jon Clayton:

If it's a business that you're serving, uh, around a radius around your local

Jon Clayton:

town or city, then if, if you don't have one of these set up, then you're

Jon Clayton:

really missing a trick by the sounds of things from what you're telling us.

Jon Clayton:

Could we run through some of the benefits for the average architecture practice

Jon Clayton:

owner or service business owner, um, of developing their Google business

Jon Clayton:

profile, we've, we've touched upon some of those already, I think, but could we,

Jon Clayton:

could we elaborate on that a bit more?

Melanie Boylan:

well, one of the massive benefits is how easy it makes to contact

Melanie Boylan:

you because it's normally multiple clicks when people do a Google search.

Melanie Boylan:

If you haven't optimized your Google business profile in the first place,

Melanie Boylan:

then you'll be found in a Google search.

Melanie Boylan:

And if your details aren't.

Melanie Boylan:

In the Google business profile to call you.

Melanie Boylan:

They'll have to go to one of your other social platforms or to

Melanie Boylan:

your website, then go to contact now, then to find your details.

Melanie Boylan:

Whereas if you do a Google search, get found in a, a local search, it just says

Melanie Boylan:

Call now , or send email, or send message.

Melanie Boylan:

And so there's the instant gratification of being able to actually reach

Melanie Boylan:

somebody immediately from the search.

Jon Clayton:

Yeah.

Jon Clayton:

And I, I've had that experience where, um, when I've been practicing architecture,

Jon Clayton:

that sometimes people would get in touch, they, they wouldn't necessarily

Jon Clayton:

even get to the website because they would discover, they'd discover me

Jon Clayton:

through Google search and then they'd find the, the Google business profile

Jon Clayton:

and, uh, They'd just see the reviews and the call now or contact now, and

Jon Clayton:

then they'd just get straight in touch.

Jon Clayton:

If somebody's like looking for somebody and trying to get in touch with the

Jon Clayton:

right person and your profile pops up there and there's some good reviews,

Jon Clayton:

then, uh, yeah, it can really fast track, people getting into contact with

Jon Clayton:

you and remove some of that friction that might be in the way otherwise.

Melanie Boylan:

There's a couple of other things that you can get from it.

Melanie Boylan:

Cause as you pointed out, there is the Google reviews that people can,

Melanie Boylan:

can check through first, but there's also FAQs frequently asked questions

Melanie Boylan:

and that can actually streamline somebody contacting you even better.

Melanie Boylan:

So those are frequently asked questions that either other people can ask you

Melanie Boylan:

or you can actually put up your own.

Melanie Boylan:

Frequently asked questions and answer them.

Melanie Boylan:

And that can actually help get rid of the tire kickers, if you know what I mean, who

Melanie Boylan:

aren't entirely sure what you're covering.

Melanie Boylan:

Um, I mean, stomp doesn't tell you what I do, whereas my business

Melanie Boylan:

is actually stump social media training, but the website is stomp.

Melanie Boylan:

ie.

Melanie Boylan:

Um, so.

Melanie Boylan:

Just having a fuller understanding of what you do just by using those frequently

Melanie Boylan:

asked questions can actually help eliminate that to ing and fro ing and

Melanie Boylan:

that time wasting that you get with people who are just wanting to clarify stuff.

Jon Clayton:

That's a brilliant idea.

Jon Clayton:

So, and I love that you.

Jon Clayton:

Well, you, you mentioned there that not only can you answer questions

Jon Clayton:

on your Google business profile, but you can ask the questions as well.

Jon Clayton:

So rather than, I mean, you could take your, uh, FAQ FAQs that you, you get,

Jon Clayton:

maybe you've got some on your website already, but you could, you can put

Jon Clayton:

those on that Google Business profile.

Jon Clayton:

You can ask the question and answer it.

Jon Clayton:

So the common, uh, and actually thinking about, I guess.

Jon Clayton:

Those common questions that people need answering when they get in touch.

Jon Clayton:

Things like, for the case of architects, it could be, what is your service area?

Jon Clayton:

What services do you offer?

Jon Clayton:

What's your, your pricing format?

Jon Clayton:

How much does it, the prices start from?

Jon Clayton:

What's the price banding?

Jon Clayton:

Can you help us get planning permission?

Jon Clayton:

How does the process work?

Jon Clayton:

Like there's, there's so many questions and.

Jon Clayton:

I mean, even just that one thing, if people did that, that's, that

Jon Clayton:

would be an amazing way to, um, save time when, well, to answer people's

Jon Clayton:

questions and help them in the first instance, you repel the tire kickers.

Jon Clayton:

And then the people that are a good fit are the ones that are

Jon Clayton:

then going to hit the, the call now button and, and, and get in touch.

Jon Clayton:

I love that.

Jon Clayton:

That's a really good idea.

Melanie Boylan:

And I have one more thing that, so I'm sorry, I'm trying

Melanie Boylan:

to give you all the bonuses here

Jon Clayton:

Yeah.

Jon Clayton:

Yeah.

Melanie Boylan:

GCP account, um, is you can also attach, um, like a Calendly

Melanie Boylan:

or an iCal or something like that.

Melanie Boylan:

So again, you don't have to go to somebody's website with all the

Melanie Boylan:

multiple clicks that that will take.

Melanie Boylan:

You can actually book to speak to somebody directly from the Google business profile.

Melanie Boylan:

So it really is So much faster, um, less clicks and it all simply

Melanie Boylan:

gets found in a Google search.

Jon Clayton:

I love that.

Jon Clayton:

So there's a couple of different tools you mentioned there.

Jon Clayton:

So these are like calendar booking tools.

Jon Clayton:

If, if people are listening and are not familiar, there are, there

Jon Clayton:

are tools available as Calendly.

Jon Clayton:

Was it iCal was under the one

Melanie Boylan:

I Cal's another one.

Melanie Boylan:

Um, but there are paid and free versions that you can do.

Melanie Boylan:

Um, I've never tried putting in Google, um, bookings.

Melanie Boylan:

Um, so I'm not sure if that can go in or not.

Melanie Boylan:

Um, but those, Calendly and I Cal are the ones I see most frequently,

Melanie Boylan:

but there will be others, um, that will have an API there.

Melanie Boylan:

Yeah,

Jon Clayton:

There's another one I can throw in the mix that I recently

Jon Clayton:

discovered called TidyCal, which, at the moment, you can buy it, you have

Jon Clayton:

to pay for it, but it's a one time fee of like 29 or something at the

Jon Clayton:

moment, um, rather than a monthly subscription based fee, like some of them.

Jon Clayton:

So if you're a small business, um, that might be a good, a good one

Jon Clayton:

to check out and take a look at.

Jon Clayton:

But they're all very similar, aren't they, in how they work.

Jon Clayton:

Basically you can link it to your calendar and you know, you can set the.

Jon Clayton:

Time slots that are available, um, but for people to be able to literally

Jon Clayton:

just go straight from seeing your profile in Google search or on Google

Jon Clayton:

maps, seeing your, hopefully your five star reviews and then going,

Jon Clayton:

wow, this company looks amazing.

Jon Clayton:

I want to talk to these people to just be able to click a button and book straight

Jon Clayton:

into your calendar for a conversation or a discovery call, something

Jon Clayton:

like that, that's really powerful.

Jon Clayton:

Brilliant.

Jon Clayton:

So was there any other, um, features on Google business profiles that you

Jon Clayton:

think are worth mentioning, Melanie, to, to be able to run through?

Jon Clayton:

Remember.

Jon Clayton:

Don't forget to download the architecture business, blueprint the

Jon Clayton:

step by step formula to freedom for architects, architecture, technologists,

Jon Clayton:

and architecture designers.

Jon Clayton:

You can grab the blueprint without any charge@architecturebusinessclub.com

Jon Clayton:

forward slash blueprint.

Jon Clayton:

And if you enjoy this episode, then please leave a five star review or

Jon Clayton:

rating wherever you listen to podcasts.

Jon Clayton:

Now, back to the show.

Melanie Boylan:

One of the, I think, most interesting features, although it can be

Melanie Boylan:

a little challenging in the same breath, is over time, once you've set up and fully

Melanie Boylan:

filled out and optimized, and I'm sure your listeners are slowly understanding

Melanie Boylan:

I'm saying, Fully optimize your profile.

Melanie Boylan:

As you start to post onto this profile, all you need to do is post

Melanie Boylan:

once a week to make it effective.

Melanie Boylan:

I mean, if you want to post more, absolutely, please do.

Melanie Boylan:

But, um, if you're posting on your Google business profile once a week, I can almost

Melanie Boylan:

guarantee you that you're doing more than your competitor is because most of

Melanie Boylan:

them just create it and just leave it.

Melanie Boylan:

Um, so that's one thing.

Melanie Boylan:

Um, but.

Melanie Boylan:

As you're posting Google kind of monitor the, the topics that you're covering.

Melanie Boylan:

So obviously as a social media trainer, I know my audience is also

Melanie Boylan:

interested in websites and graphic design, um, conferences, events, other

Melanie Boylan:

people's blogs, that sort of stuff.

Melanie Boylan:

Um, so I share other people's content as well.

Melanie Boylan:

And.

Melanie Boylan:

Over time, it will slowly add other areas that you show interest in.

Melanie Boylan:

Um, or it might assume that you have an interest in.

Melanie Boylan:

So every sort of four to six months, I go back into my, um, fully

Melanie Boylan:

optimized Google business profile and it says, um, website designer.

Melanie Boylan:

No, I'm not a website designer, so I removed that.

Melanie Boylan:

Um, life coach, I'm not a life coach, so that comes out.

Melanie Boylan:

Um, but then other times it will give you, because let's say,

Melanie Boylan:

um, I say social media training.

Melanie Boylan:

Um, and then it will see that I've also posted about social media management.

Melanie Boylan:

And I was, Oh, I hadn't put that in, I'll leave that in, um, or managing

Melanie Boylan:

Facebook or it will find the, you know, the same topic written in different ways

Melanie Boylan:

that it will slowly add in by itself and you have to go in and make sure that

Melanie Boylan:

it's still current and, and up to date.

Melanie Boylan:

And each of those subcategories are helping you get found in search.

Melanie Boylan:

Um, but you do have to go in and kind of police it because otherwise you're not

Melanie Boylan:

managing potential customers expectations because they'll expect you'll be a life

Melanie Boylan:

coach, a website designer, and a social media trainer, and you're not, so.

Jon Clayton:

Okay.

Jon Clayton:

So, so what happens when we set our profile up?

Jon Clayton:

There's, we have to choose a category.

Melanie Boylan:

Yeah,

Jon Clayton:

So, so we would say the category might be,

Jon Clayton:

for example, architects.

Jon Clayton:

That could be the main category, but then Google over time, depending on what

Jon Clayton:

we're posting on our profile, will make, does it's making suggestions for all the

Jon Clayton:

categories that we could also fit into.

Jon Clayton:

Hmm.

Melanie Boylan:

So it will, it will suggest other products and services.

Melanie Boylan:

So your category itself, you, you have a primary category that you set.

Melanie Boylan:

Um, and then you can have two or three other secondary categories.

Melanie Boylan:

Um, but then when you go into your products and services, you can, um, add

Melanie Boylan:

your own products and services, but then Google over time will say what, and I

Melanie Boylan:

think it's also populated by the fact that how people find you in a search.

Melanie Boylan:

Yeah.

Melanie Boylan:

Um, so it's not just, they're just flinging these, these topics at you.

Melanie Boylan:

I think if people found you in a search whilst you were doing, whilst

Melanie Boylan:

they were looking up website design or something like that, um, I'm only

Melanie Boylan:

talking about mine here cause I don't want to throw people off saying the

Melanie Boylan:

wrong thing about your industry.

Melanie Boylan:

Um, so that's why, um, that category is sort of allocated to your product or

Melanie Boylan:

services, even though it's not accurate.

Melanie Boylan:

Um, so.

Melanie Boylan:

Be careful, once you've fully optimised it, Maybe diary it for four months,

Melanie Boylan:

every four months and go back in and just make sure that you're still managing

Melanie Boylan:

potential customers expectations.

Melanie Boylan:

Cause the last thing you want is to say, Oh no, I don't do that.

Melanie Boylan:

Cause that, that disappoints people.

Jon Clayton:

Yeah, absolutely.

Jon Clayton:

So just going back to the posting thing, like what can, when we talk

Jon Clayton:

about posting to a Google business profile, what can we actually post?

Jon Clayton:

Like, can we post anything that we would post on Instagram or LinkedIn?

Jon Clayton:

Like, could we put a, a text post or a graphic or photos or videos?

Jon Clayton:

Like, can we literally post any, any type of media to our Google business profile?

Melanie Boylan:

I haven't found a media that you can't post.

Melanie Boylan:

You can put podcasts, video, audio, graphics, photos, or text.

Jon Clayton:

Oh, wow.

Jon Clayton:

Oh, that's really cool.

Jon Clayton:

So it's very flexible.

Melanie Boylan:

Yes.

Jon Clayton:

In terms of, um, frequency, because some of the, the social platforms

Jon Clayton:

like and Instagram, they can be very content hungry machines that like you, you

Jon Clayton:

have to keep feeding them and you could end up posting several times a day, even.

Jon Clayton:

Whereas you mentioned earlier with Google business profile that.

Jon Clayton:

You don't necessarily need to post anywhere near as frequently as that.

Jon Clayton:

So would you say that like once a week would be enough to kind

Jon Clayton:

of stay ahead of everybody else?

Melanie Boylan:

Pretty much.

Melanie Boylan:

Um, what I've said to people who come in to see me is, um, you know, whatever

Melanie Boylan:

you're putting up on your other social profiles, you can literally use that to

Melanie Boylan:

share onto your Google business profile.

Melanie Boylan:

It can be square.

Melanie Boylan:

It can be rectangular.

Melanie Boylan:

Um, obviously being, uh, YouTube is a product of theirs.

Melanie Boylan:

They're more than happy to share videos.

Melanie Boylan:

Um, so there's really nothing that you can't put up there.

Melanie Boylan:

And what I like As well is it's not just putting up the images.

Melanie Boylan:

They also leave you with a call to action as well.

Melanie Boylan:

And you can put in links.

Melanie Boylan:

So the call to action could be buy now, learn more, call now, um, see

Melanie Boylan:

offer, read blog, so there's lots of options that you can put in as a, as

Melanie Boylan:

a call to action, and it's simply just by adding an update when you're going

Melanie Boylan:

into your Google business profile.

Melanie Boylan:

What I haven't made very clear yet is it's accessible.

Melanie Boylan:

Not just on your laptop, but also on your phone through Google Maps.

Melanie Boylan:

It can be found in Google Maps, or it can be found in a Google search.

Melanie Boylan:

So it really is extremely easy to access.

Jon Clayton:

You're making this sound like a no brainer that we should,

Jon Clayton:

we should just all be on that.

Melanie Boylan:

Pretty much.

Melanie Boylan:

Yeah.

Jon Clayton:

Could you share some recommendations for getting started or.

Jon Clayton:

It ought to improve an existing profile.

Jon Clayton:

What would be your top recommendations for somebody that thinks either, yeah,

Jon Clayton:

this sounds great, but I'm just not sure where to start or someone that's

Jon Clayton:

thinking, well, we have a Google business profile, but like we set it up five

Jon Clayton:

years ago and I've done nothing with it.

Melanie Boylan:

Um, my top recommendation would be everybody

Melanie Boylan:

wants to get found in search.

Melanie Boylan:

Everybody wants to have an improved their search engine optimization.

Melanie Boylan:

And it sounds like such a complicated thing to do.

Melanie Boylan:

Now, when you're doing a website in general, uh, you've got to have a good

Melanie Boylan:

understanding of keywords and focusing words and highlighting words and

Melanie Boylan:

bolding words and, you know, Metadata and it just, it goes on and on and on.

Melanie Boylan:

And it's all incredibly important and very, very useful to do on your website.

Melanie Boylan:

But if you don't have that sort of mindset or time by simply doing it on

Melanie Boylan:

Google business profile, you're already.

Melanie Boylan:

Um, probably doing it better on your Google business profile than you

Melanie Boylan:

would be doing on your own website, unless you had certain training.

Melanie Boylan:

Uh, so when I speak to customers, I suggest, please do get a website first.

Melanie Boylan:

A website is really important because it's the only place where

Melanie Boylan:

you own what you're putting up.

Melanie Boylan:

Um, because we don't, we're just renting space on all of these social

Melanie Boylan:

platforms at the end of the day.

Melanie Boylan:

And.

Melanie Boylan:

If you can have a Google business profile, it's just supporting what you've got

Melanie Boylan:

on your website, but it's more easy to find on search engine results pages.

Melanie Boylan:

It's almost better to find it in a Google business profile than in your website.

Melanie Boylan:

That's how effective it is.

Jon Clayton:

I love that.

Jon Clayton:

So first port of call, get the website sorted up and running

Jon Clayton:

if you don't have one already.

Jon Clayton:

And I, uh, I would encourage people to, it's better to have something

Jon Clayton:

than nothing, even if it's just a really simple brochure site

Jon Clayton:

that's just got one or two pages.

Jon Clayton:

Just you don't, I, I think the first website build that I did, or I worked

Jon Clayton:

with an agency that built it for me.

Jon Clayton:

I was so overly ambitious, like there were so many things I wanted

Jon Clayton:

to include, so many pages, and it took forever to get it done, and it

Jon Clayton:

was a bit of a beast to then to kind of keep on top of and, and maintain.

Jon Clayton:

And, It doesn't necessarily have to be that complicated.

Jon Clayton:

So particularly if you're just starting out, like simple and clear

Jon Clayton:

is better than, um, something that's, you know, a huge overstuffed site.

Jon Clayton:

You can build a lot.

Jon Clayton:

You can build from that.

Jon Clayton:

Can't you over time?

Melanie Boylan:

I've gotta agree with you.

Melanie Boylan:

I, I say to people, you do not need an All Bells singing and dancing

Melanie Boylan:

website at the beginning, unless you're an e-commerce website.

Melanie Boylan:

I agree.

Melanie Boylan:

You do need an all singing, all dancing if you're an, if you've got an online shop.

Melanie Boylan:

It's got to be secure and it's got to be user friendly.

Melanie Boylan:

But if you are just a services, which a lot of you are, um, you just need

Melanie Boylan:

something that's functional that.

Melanie Boylan:

You know, maybe costs under a thousand or something like that.

Melanie Boylan:

And then once you've got some money in the bank, then you can get somebody

Melanie Boylan:

to update it, um, make it more, you know, give it a bit more swagger, a bit

Melanie Boylan:

more personalization, customization.

Melanie Boylan:

Um, cause it's normally the largest amount of money that you spend is your website.

Melanie Boylan:

And if that's, if you spend all that money at the very beginning of your business

Melanie Boylan:

and you struggle to go in the black after that, it can, it can close your business.

Jon Clayton:

yeah, absolutely.

Jon Clayton:

I think though that, The idea that with Google business profiles, that it's

Jon Clayton:

potentially a really easy win for people that once, once you've got the website set

Jon Clayton:

up, and then if you set up your Google, business profile, which you can do.

Jon Clayton:

Like it's not, it's not hugely complex.

Jon Clayton:

Like I think originally I set mine up myself.

Jon Clayton:

Obviously you can get somebody to help you to do it if you don't have the time

Jon Clayton:

or you'd prefer to get some support.

Jon Clayton:

So listeners feel free to contact Melanie about that.

Jon Clayton:

Um, but if you did want to try and do it yourself, you can do.

Jon Clayton:

And as you mentioned that once you've got it up and running, that it's not

Jon Clayton:

something you're having to pour like hours into every week, like potentially

Jon Clayton:

some of the social platforms, A little bit, just a little bit of consistency

Jon Clayton:

with it could really be really powerful and really increase the, the reach.

Jon Clayton:

And I, I can speak from firsthand experience when I've like over the

Jon Clayton:

years, um, hazard loads of inquiries that have come in from architectural

Jon Clayton:

clients, and I would say probably more than 75 percent of them came

Jon Clayton:

via that Google business profile.

Jon Clayton:

There was some that were referrals, but then even those would then when

Jon Clayton:

they search for me online, they would often come via that profile and some of

Jon Clayton:

them wouldn't even get to the website because they would just get in touch.

Jon Clayton:

They'd see the reviews and were like, wow, this guy sounds

Jon Clayton:

like he knows what he's doing.

Jon Clayton:

Let's, let's just contact him.

Jon Clayton:

And they just get straight in touch from the Google business profile.

Jon Clayton:

So incredibly powerful thing that people could do for free.

Melanie Boylan:

Oh yeah.

Melanie Boylan:

It's completely free.

Jon Clayton:

yeah, yeah.

Jon Clayton:

It's just a no brainer.

Jon Clayton:

Like if they haven't got it set up, like they need to just

Jon Clayton:

go and set it up like today.

Jon Clayton:

Melanie, is there anything else about the topic that you wanted to

Jon Clayton:

add that we haven't already covered?

Melanie Boylan:

Yes.

Melanie Boylan:

Um, unfortunately it's not possible to at the moment currently schedule for

Melanie Boylan:

free using Google business profile.

Melanie Boylan:

However, there are paid for platforms that you can, you can use.

Melanie Boylan:

Um, you can use a tool called plannable, um, which is free.

Melanie Boylan:

actually has an API that goes to Google business profile.

Melanie Boylan:

Um, but as far as I know, that's the only tool that I'm aware of that's free.

Melanie Boylan:

Um, that will schedule to all of your standard ones, Facebook, Instagram,

Melanie Boylan:

X, LinkedIn, but it will also.

Melanie Boylan:

Schedule to Google business profile.

Melanie Boylan:

But then if you, um, recollect John LinkedIn didn't have scheduling for

Melanie Boylan:

years and years and years and years and years, um, of their own, uh, then

Melanie Boylan:

they gave the API to everybody else.

Melanie Boylan:

And then only very recently they started allowing scheduling direct

Jon Clayton:

That's right.

Jon Clayton:

Yeah.

Jon Clayton:

The scheduling thing.

Jon Clayton:

I mean, that can be really.

Jon Clayton:

Important to think about using scheduling because if you're relying on just

Jon Clayton:

remembering to post things, you could be really busy working on delivering

Jon Clayton:

results for your client or other things, or got meetings and things.

Jon Clayton:

And, um, by scheduling things in advance, you can, you can

Jon Clayton:

be so much more consistent.

Jon Clayton:

At that tool you mentioned, plannable.

Jon Clayton:

I'm going to go and check that out because, um, That sounds

Jon Clayton:

like a really cool tool.

Jon Clayton:

And the fact that there's a free tier of it, a free version,

Jon Clayton:

definitely sounds worth checking out.

Jon Clayton:

I've previously used a paid tool called, um, SmarterQ, which did allow

Jon Clayton:

you to schedule to the Google business profile, but that was a paid tool.

Jon Clayton:

And as far as I know, they don't have a free version.

Jon Clayton:

So, um, yeah, if you're a small business, if you're a business of one or a micro

Jon Clayton:

sized business, The, these tools can start to add up these different paid tools.

Jon Clayton:

So definitely check out some of the, the free alternatives.

Jon Clayton:

Um, when you decide in what to use, that's been really helpful.

Jon Clayton:

I've got one other question.

Jon Clayton:

It's nothing to do with Google business profiles.

Jon Clayton:

I just like to ask all of the guests on the show.

Jon Clayton:

Uh, I love travel and discovering new places.

Jon Clayton:

I was just wondering if you could.

Jon Clayton:

Share one of your favorite places and what you love about it.

Melanie Boylan:

Mm, Rome,

Jon Clayton:

Rome.

Melanie Boylan:

Rome.

Melanie Boylan:

I've been to Rome so many times.

Melanie Boylan:

Um, you can go on your own, which I have frequently.

Melanie Boylan:

Um, and I've gone with friends and family and I just love the vibe there.

Melanie Boylan:

It's so, it's so nice to be there.

Melanie Boylan:

I normally go in September or October.

Melanie Boylan:

So, so warm, but it's not so warm that you sort of melt in bed at night.

Melanie Boylan:

Um, and they just know how to have a good time in the evenings.

Melanie Boylan:

Um, everywhere is open.

Melanie Boylan:

Um, the food is incredible.

Melanie Boylan:

Um, and it's not a very long flight.

Melanie Boylan:

It's only a couple of hours.

Melanie Boylan:

Um, so yeah, I love Rome.

Jon Clayton:

Oh, Rome.

Jon Clayton:

What a place.

Jon Clayton:

This, this actually, this came up actually recently.

Jon Clayton:

There was another guest on the show and their favorite place was Rome as well.

Jon Clayton:

With, with good reason.

Jon Clayton:

It's an absolutely amazing city.

Jon Clayton:

Um, and I, I have been to Rome a long time ago, uh, but it was in my

Jon Clayton:

backpacking days in my early twenties.

Jon Clayton:

And my trip to Rome was, uh, It was a very boozy week in Rome, which it

Jon Clayton:

did, like you mentioned about the, uh, they know how to enjoy themselves.

Jon Clayton:

We certainly enjoyed ourselves that week.

Jon Clayton:

We, my friend and I, we had an amazing time and we met loads of really friendly

Jon Clayton:

locals and, um, in fact, actually that was the problem why we couldn't leave.

Jon Clayton:

Funnily enough, we, uh, we, uh, We stumbled across a bar while we were there

Jon Clayton:

and the bar staff, they were so friendly.

Jon Clayton:

We, we were only meant to be there about three days and we ended up trapped in

Jon Clayton:

Rome for a whole week because every day we went back to this bar and they

Jon Clayton:

kept playing us with, um, free booze.

Jon Clayton:

And, uh, every day we woke up and we're like, Oh, can't face getting

Jon Clayton:

that train to the next place.

Jon Clayton:

Should we stay here another day?

Jon Clayton:

And then we ended up going back to the same bar and then getting

Jon Clayton:

stuck there for another day.

Jon Clayton:

And this happens a number of days in a row.

Jon Clayton:

And then after a while, they, the bar staff are like, you guys aren't leaving.

Jon Clayton:

Are you like, you said you were leaving like three days ago.

Jon Clayton:

And like, you, you know, you're, you're actually not being

Jon Clayton:

truthful here with us, are you?

Jon Clayton:

Do you like live in Rome or something?

Jon Clayton:

Uh, so it was pretty funny.

Jon Clayton:

We did eventually escape Rome, but, um, I'm probably due another

Jon Clayton:

trip back there to actually do a more grown up trip to Rome.

Jon Clayton:

It's a story for another podcast, I guess.

Jon Clayton:

So Melanie, thank you so much for coming on the show and sharing your expertise.

Jon Clayton:

I'm really grateful for you joining me today.

Jon Clayton:

Where is the best place online for people to connect with you?

Melanie Boylan:

it would definitely be my website.

Melanie Boylan:

Um, Every single problem that anybody is experiencing in social media is

Melanie Boylan:

answered on my website, which is why you should have a website, because when

Melanie Boylan:

you're sharing posts on social, all you're doing is sharing small little

Melanie Boylan:

excerpts of a problem or, um, sharing a post, um, with a small call to action.

Melanie Boylan:

But if I get people to go to stomp.

Melanie Boylan:

ie forward slash services, um, that's Sierra, Tango, Oscar, Mike, Papa.

Melanie Boylan:

It's like stomp your feet.

Melanie Boylan:

ie cause I'm based in a, in Republic.

Melanie Boylan:

Um, and you'll see a list of all my services there and just

Melanie Boylan:

contact me directly from there.

Jon Clayton:

Oh, that's fantastic.

Jon Clayton:

Thanks so much, Melanie.

Melanie Boylan:

Thank you for having me.

Jon Clayton:

Next time I'm joined by award-winning business coach.

Jon Clayton:

Sigrun to talk about how you can use launches to scale and grow your business.

Jon Clayton:

Thanks so much for listening to this episode of architecture business club.

Jon Clayton:

If you liked this episode, think other people might enjoy it.

Jon Clayton:

Or just want to show your support for the show.

Jon Clayton:

Then please leave a glowing five-star review or rating wherever you listen

Jon Clayton:

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Jon Clayton:

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Jon Clayton:

And if you haven't already done, so don't forget to hit the subscribe button.

Jon Clayton:

So you never miss another episode.

Jon Clayton:

If you want to connect with me, you can do that on most social media

Jon Clayton:

platforms, just search for at Mr.

Jon Clayton:

John Clayton.

Jon Clayton:

The best place to connect with me online, though is on LinkedIn.

Jon Clayton:

You can find a link to my profile in the show notes.

Jon Clayton:

Remember.

Jon Clayton:

Running your architecture business.

Jon Clayton:

Doesn't have to be hard and you don't need to do it alone.

Jon Clayton:

This is architecture business club.