Aug. 14, 2024

The Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042

The Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.

Today's Guest...

Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.

Episode Highlights...

00:00 Introduction

01:22 Meet Jackie Goddard

03:34 The Benefits of Public Speaking for Architects

06:29 Overcoming the Fear of Public Speaking

11:13 Transforming Fear into Excitement

15:55 The Power of Storytelling in Public Speaking

21:18 First Steps to Public Speaking

27:29 The Three B's of Public Speaking

31:38 Conclusion and Final Thoughts

32:45 Favorite Places and Farewell

Key Takeaways...

Preparation is Key:

   - Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.

The Power of Storytelling:

   - Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.

Shifting Mindset from Fear to Excitement:

   - Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.

Links Mentioned In The Episode...

Grab Jackie’s (free) guide: ‘Speak With Confidence 101

Visit Jackie’s Website 

Connect with Jackie on LinkedIn

Curious about working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources...

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Join our (free) WhatsApp Discussion Group 🎁

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Melanie Boylan about Google Business Profiles.

00:00 - Introduction

01:22 - Meet Jackie Goddard

03:34 - The Benefits of Public Speaking for Architects

06:29 - Overcoming the Fear of Public Speaking

11:13 - Transforming Fear into Excitement

15:55 - The Power of Storytelling in Public Speaking

21:18 - First Steps to Public Speaking

27:29 - The Three B's of Public Speaking

31:38 - Conclusion and Final Thoughts

32:45 - Favorite Places and Farewell

Jon Clayton:

Have you ever felt curious about public speaking?

Jon Clayton:

Or wondered what opportunities could open up for you and your business.

Jon Clayton:

If you could face your fears and give it a try.

Jon Clayton:

I'm joined by Jackie.

Jon Clayton:

Godad a voice and acting coach.

Jon Clayton:

Who's here to share with you the benefits of public speaking and

Jon Clayton:

some tips to get you started in this episode of architecture business club.

Jon Clayton:

The weekly podcast for solo and small firm architecture practice owners,

Jon Clayton:

just like you who want to build a profitable future proof architecture

Jon Clayton:

business that fits around their life.

Jon Clayton:

I'm John Clayton, your host.

Jon Clayton:

And if you're a small practice leader or so practitioner in architecture,

Jon Clayton:

struggling to find clarity or reach your goals, consider working with me.

Jon Clayton:

I have a personalized one-to-one support for coaching consulting and mentoring.

Jon Clayton:

And this tailored approach helps you navigate your unique path to success.

Jon Clayton:

Whether it's growing your practice, working few hours or building

Jon Clayton:

your team, I've got you covered.

Jon Clayton:

Just click the link in the show notes, to book a call with me to

Jon Clayton:

discuss your options or email.

Jon Clayton:

John that's J O n@architecturebusinessclub.com.

Jon Clayton:

For more information.

Jon Clayton:

Now let's discuss public speaking.

Jon Clayton:

Jackie Goddard is a former fashion designer and recovering actor who spent

Jon Clayton:

30 years working in and around the arts, most recently as a voice and acting coach.

Jon Clayton:

Through a company, Power To Speak, Jackie now works with entrepreneurs,

Jon Clayton:

business leaders, and teams.

Jon Clayton:

To make them excited about sharing their ideas and developing their power to speak.

Jon Clayton:

She's often asked to speak to audiences about public speaking, but also to share

Jon Clayton:

her thoughts on topics like the acting process, resilience, joy and failure.

Jon Clayton:

Since 2020, Jackie has hosted a podcast talking to speakers, authors, actors

Jon Clayton:

and entrepreneurs to discover how they use their voice, story and creativity

Jon Clayton:

for their work and well being.

Jon Clayton:

Jackie, welcome to Architecture Business Club.

Jackie Goddard:

for having me, John.

Jackie Goddard:

It's lovely to be here.

Jon Clayton:

Oh, it's a pleasure to have you here.

Jon Clayton:

Jackie.

Jon Clayton:

I know that outside of the work that you do, you're quite a keen walker.

Jon Clayton:

Could you tell me a little bit about that and where you like to go walking?

Jackie Goddard:

Yeah, I'm very lucky to live on the South coast.

Jackie Goddard:

So I'm, I'm between the forest and the sea.

Jackie Goddard:

So the new forest in one direction and, uh, and the coast and the other.

Jackie Goddard:

So I love to walk.

Jackie Goddard:

I've always liked walking and here you got the ponies in the forest

Jackie Goddard:

and yeah, it's just beautiful.

Jackie Goddard:

And I, I quite often, I'm quite near a place called Limington and the seawall.

Jackie Goddard:

Is, looks out at the Isle of Wight, across the Solent, and

Jackie Goddard:

no matter what the weather, it's just a beautiful place to be.

Jackie Goddard:

I used to run, actually, that's why I used to go running, but, but my knees

Jackie Goddard:

aren't quite the same as they used to be, so I've had to slow down to a walk,

Jackie Goddard:

but yeah, I do, I do enjoy that, and I go out, I go out walking most days if I can.

Jon Clayton:

Oh, that sounds fantastic.

Jon Clayton:

It's a part of the world that I've, I've not.

Jon Clayton:

Explored as much as I would have liked, um, but yeah, it sounds

Jon Clayton:

like a lovely place to be.

Jon Clayton:

And I'm a big walker as well.

Jon Clayton:

I used to do, um, when we lived up in Lancashire, I used to enjoy

Jon Clayton:

going up to the Lake District quite frequently to do hill walking.

Jon Clayton:

Um, but since we moved to Norfolk, there's not quite so many hills for me to walk up.

Jon Clayton:

But we do have some lovely coastal walks.

Jon Clayton:

I I do enjoy that too.

Jon Clayton:

So, um, Jackie, we are gonna talk about, we're gonna talk about public

Jon Clayton:

speaking so that architecture practice owners can understand what a great

Jon Clayton:

opportunity it is and also to give them some tips on, on how to get started.

Jon Clayton:

So, to begin.

Jon Clayton:

Could we talk about how architects and architecture practice owners

Jon Clayton:

could benefit from public speaking?

Jackie Goddard:

Well, anybody and everybody can obviously benefit

Jackie Goddard:

from public speaking and it's, it's something that is fundamental, isn't it?

Jackie Goddard:

I mean, to speak to an audience, whether it's an audience of one or an audience

Jackie Goddard:

of thousands, You are communicating and it's a, it's the best way to get your

Jackie Goddard:

point across, to share your message, to develop your personal brand, develop

Jackie Goddard:

you as a person, to build relationships, build connection, build rapport.

Jackie Goddard:

It's, it's.

Jackie Goddard:

It doesn't matter what business you are in, those opportunities to speak to an

Jackie Goddard:

audience are, are, are fundamental to, to every business, aren't they really?

Jackie Goddard:

Um, and architects have, for me, being a bit of a creative myself,

Jackie Goddard:

a bit of a creative bod, I love, I love the creativity that comes with

Jackie Goddard:

architecture and there are, there are so many stories Around buildings and

Jackie Goddard:

there's so many opportunities to talk about not only the technical side.

Jackie Goddard:

Of architects work, but also the design side.

Jackie Goddard:

And so for architects, I would imagine it's just a really great

Jackie Goddard:

opportunity to share their knowledge and to share their experience and to

Jackie Goddard:

build their brand and their business.

Jon Clayton:

So it's interesting.

Jon Clayton:

One of the things you mentioned there was about, um, communication

Jon Clayton:

fundamentally, it's probably one of the best ways to be able to communicate.

Jon Clayton:

What it is that you do and how you help people.

Jon Clayton:

And actually, if you're able to get over some of the fears and do that to

Jon Clayton:

a room of people to get that message across to a lot of people in one go.

Jon Clayton:

So there's some potentially some huge benefits there, as you say, Architecture

Jon Clayton:

is an industry and in the practice of architecture, there's going to be so

Jon Clayton:

many stories there, things that, um, other people are going to be interested

Jon Clayton:

in that when, when you're in the day to day thick of it, sometimes you, you don't

Jon Clayton:

always see, uh, that those opportunities and stories that we could share.

Jon Clayton:

So, um, There's some rich pickings there I would say.

Jon Clayton:

Hmm.

Jackie Goddard:

just the history around buildings at just so many stories.

Jon Clayton:

So how common is the fear of public speaking?

Jackie Goddard:

Well, and I'm sure you must've heard the, uh, the old adage

Jackie Goddard:

that, uh, When asked more people would rather be in the coffin at a funeral

Jackie Goddard:

than they would be speaking the eulogy.

Jackie Goddard:

And apparently, according to the mental health Institute, there is 73 percent

Jackie Goddard:

of people are more afraid of speaking in public than they are of dying, which

Jackie Goddard:

is pretty shocking, isn't it really?

Jackie Goddard:

But yeah, it seems to be.

Jackie Goddard:

Yeah.

Jackie Goddard:

It seems to be a fear that.

Jackie Goddard:

Is at our core somehow, um, and whether that goes back to something that happened

Jackie Goddard:

in childhood, during school, kids being kids, I'm not sure, or whether it's

Jackie Goddard:

just that, that kind of fundamental fear of being, you know, Shown up, of being

Jackie Goddard:

judged, of not being liked, of saying something stupid, of being ridiculed.

Jackie Goddard:

Uh, and I think that's, that is at the, at the core of all of us.

Jackie Goddard:

Nobody wants to look stupid or sound silly, do they?

Jackie Goddard:

So I think that's, I think that's the reason.

Jon Clayton:

Yeah, that, that definitely resonates with me.

Jon Clayton:

I think of my, my earliest memories of standing in front of a room

Jon Clayton:

full of people and having to speak.

Jon Clayton:

And one of those was when I was at school in high school and I had to stand up in

Jon Clayton:

front of the English class and talk about something, I think it was like, talk

Jon Clayton:

about a hobby for like probably only five minutes, but it was absolutely petrifying.

Jon Clayton:

And you just knew that.

Jon Clayton:

Like nobody was really particularly interested in the room.

Jon Clayton:

It wasn't like it was an engaged audience.

Jon Clayton:

I remember one where the boys got up and talked about looking after his hamster

Jon Clayton:

or it was guinea pig or something.

Jon Clayton:

I think at the time I was quite into video games and nerdy stuff like that.

Jon Clayton:

So I, I think, um, I stood up and did talked about that for a few minutes.

Jon Clayton:

And, um, there was a whole host of other things that people talked about, but it

Jon Clayton:

was, quite scary, you know, as a sort of.

Jon Clayton:

I guess a 13 year old or 14 year old, when you're quite self conscious of

Jon Clayton:

yourself to stand up in that room of, I guess, about 30 of the kids

Jon Clayton:

and the English teacher and to talk.

Jon Clayton:

And, um, yeah, so that was, that was probably not a positive experience.

Jackie Goddard:

No, and I think the thing is that, you know, we all have, we

Jackie Goddard:

all had to do those sort of things is, is the, but we're given no preparation,

Jackie Goddard:

which is a big thing with public speaking.

Jackie Goddard:

You need to prepare.

Jackie Goddard:

You need to know what it is that you're talking about.

Jackie Goddard:

And it's not enough to say, right.

Jackie Goddard:

Your homework Go in, you know, talk about it or, or write something about

Jackie Goddard:

this topic and then come back and do it.

Jackie Goddard:

You need to kind of get people confident and comfortable about what they're saying.

Jackie Goddard:

I mean, when I was teaching kids many years ago, um, I used to do a project

Jackie Goddard:

with them around their hobbies and their topics, but rather than just getting

Jackie Goddard:

them to stand up and talk about it, I used to put them in little groups and

Jackie Goddard:

they'd have a, they'd pick a topic, topic between them, and then they'd

Jackie Goddard:

They would make up stories about it.

Jackie Goddard:

They'd draw pictures on it.

Jackie Goddard:

They would, and they'd work together and collaborate.

Jackie Goddard:

And actually that then became a joyful experience and an exciting experience

Jackie Goddard:

for them to, to work together and to, to bring every sort of element, a bit of

Jackie Goddard:

design, a little bit of, um, words and.

Jackie Goddard:

And dance, even however they wanted to express that topic.

Jackie Goddard:

But when you just sort of say to, to a 14 year old, can you stand up and

Jackie Goddard:

talk about your hamster for 15 minutes?

Jackie Goddard:

It's like, of course you're going to be like a deer in the headlights.

Jackie Goddard:

It's just, just need a little bit of preparation and a, and a

Jackie Goddard:

little bit of a fun, you know, there's a, there's a lot of.

Jackie Goddard:

The work I do, even, even with the adults, especially with the adults that is around

Jackie Goddard:

getting them to play, find the playfulness in what it is that they're talking about.

Jackie Goddard:

Because unless you enjoy what you're, what you're speaking about, unless

Jackie Goddard:

you can find the enjoyment in it, then your audience aren't going to

Jackie Goddard:

enjoy listening to you because they will mirror how you're feeling.

Jackie Goddard:

If you stand up feeling awkward and uncomfortable, that's exactly How your

Jackie Goddard:

audience will feel, but if you get up and you're excited and enthusiastic, that

Jackie Goddard:

transfers that your audience will mirror that and they'll be happy to listen.

Jon Clayton:

that makes a lot of sense there.

Jon Clayton:

And, and, um, The way that you described that exercise with the

Jon Clayton:

kids as well about them working on it together first that Looking back

Jon Clayton:

that would have made me feel better.

Jon Clayton:

Had we had we done some group work and talked about it Before

Jon Clayton:

actually just having to kind of get up there and do that talk so How

Jon Clayton:

can we how can we turn that fear?

Jon Clayton:

Of public speaking.

Jon Clayton:

How, how can we turn that into that feeling of excitement that you mentioned

Jackie Goddard:

Yeah.

Jackie Goddard:

It's like I said, it's finding the enjoyment in what you're talking about.

Jackie Goddard:

I would say 70 percent of the work that I do with clients is not about the speaking.

Jackie Goddard:

It's not about the voice.

Jackie Goddard:

Obviously I do warm up, I do breathing exercises, I, you know, we do the

Jackie Goddard:

organs of articulation and the pyramid breath and all of, all of that.

Jackie Goddard:

Acting training that I had, but I would say 70 percent of the work I

Jackie Goddard:

do is getting people comfortable and believing what it is that they're

Jackie Goddard:

talking about and playing with it.

Jackie Goddard:

As I said, the realization for me.

Jackie Goddard:

In this work came from the fact that when I was an actor, the bit that I

Jackie Goddard:

enjoyed most was when, I mean, the rehearsal process was always great fun.

Jackie Goddard:

Again, it was a collaborative, it was a collaborative thing.

Jackie Goddard:

I wasn't doing this on my own, although I'd had monologues and audition pieces

Jackie Goddard:

that I would have to learn on my own.

Jackie Goddard:

But once I got to the point where I knew them so well.

Jackie Goddard:

I always say, um, memorize to improvise because if you know something that well,

Jackie Goddard:

it, it's almost like second nature.

Jackie Goddard:

It's ingrained.

Jackie Goddard:

It's like muscle memory.

Jackie Goddard:

Then when you step in front of an audience, you can, you can be playful.

Jackie Goddard:

You can play with what it is that you're speaking about.

Jackie Goddard:

And I knew that once I got to the point where I just couldn't, I'd done enough

Jackie Goddard:

work that I couldn't wait to show it to somebody else, I couldn't wait to get on

Jackie Goddard:

the stage and be part of that performance.

Jackie Goddard:

And that's where I like to get people.

Jackie Goddard:

Two is that they are excited.

Jackie Goddard:

They, they, they can't wait that of course there's fear and anxiety.

Jackie Goddard:

I still get a little bit anxious when I'm a little bit, I get

Jackie Goddard:

anxious like everybody else does.

Jackie Goddard:

But if you, the, the, the feeling you get in your body when you are

Jackie Goddard:

anxious is exactly the same feeling you get when you are excited.

Jackie Goddard:

They're both aroused emotions.

Jackie Goddard:

They both send cortisol surging around your body and your heart beating

Jackie Goddard:

faster, sweaty palms and all of that.

Jackie Goddard:

They're exactly the same feeling, but the, that feeling when you

Jackie Goddard:

are anxious comes because you are expecting something bad to happen.

Jackie Goddard:

Whereas with excitement, when you get that feeling, and you are

Jackie Goddard:

feeling excited, it's because you are expecting something good to happen.

Jackie Goddard:

So it's really just.

Jackie Goddard:

It's not overly easy, but if you can kind of change your mindset or if you can,

Jackie Goddard:

you know, you get that, the butterflies in your tummy and all of that, that kind

Jackie Goddard:

of, uh, knees knocking kind of feeling is to, to look at it as, as you've

Jackie Goddard:

been excited, you know, you've got the reason that you, that you are feeling

Jackie Goddard:

that way is because you are excited

Jon Clayton:

I was just thinking about, um, another occasion when I had to

Jon Clayton:

Speaking public, probably the next big memory that I have of, of doing this was,

Jon Clayton:

um, speaking at my wedding when I had to give a speech and what you just described

Jon Clayton:

that, that thing of, um, planning it and

Jackie Goddard:

Yeah.

Jon Clayton:

that, I guess that was kind of that feeling that I had when I

Jon Clayton:

did that speech at my wedding, because I was, Still nervous, and there was

Jon Clayton:

some family members there from my wife's side of the family that I either

Jon Clayton:

hadn't met or didn't know very well, uh, along with, uh, friends and family.

Jon Clayton:

But I guess that the difference was that for one, I was much more prepared.

Jon Clayton:

Elements of the speech that I was like really looking forward to

Jon Clayton:

sharing because I just think, you know, you know, this will go down.

Jon Clayton:

Well, this, this might get a laugh, um, that sort of thing.

Jon Clayton:

And also that, it's something like that.

Jon Clayton:

Like everybody wants you to, to succeed.

Jon Clayton:

It wasn't that feeling of like, I'm talking to a room

Jon Clayton:

full of people who are like.

Jon Clayton:

Going to start leaving the room if it's really terrible, they're obviously they're

Jon Clayton:

there for you and they're supporting you.

Jon Clayton:

Um, so it was a very different feeling to that memory from the school days.

Jon Clayton:

Um, so I guess that that's the thing, isn't it?

Jon Clayton:

That if we are planning to do any public speaking or want to do any

Jon Clayton:

public speaking, that if we can plan it so that we know it inside out,

Jon Clayton:

what we're going to be talking about.

Jon Clayton:

And you mentioned that thing about, um, I love that, that suggestion, the

Jon Clayton:

memorize to improvise so that you almost like, you know, it's so well that you

Jon Clayton:

can deviate a little bit you can go off track a little bit and you're always

Jon Clayton:

going to find your way back because you know what you're talking about so

Jon Clayton:

well with the preparation that you've

Jackie Goddard:

Yeah, I mean, I don't, I don't always, I don't recommend,

Jackie Goddard:

you know, having a 2000 word.

Jackie Goddard:

Essay that you then have to memorize word for word, but if you're telling

Jackie Goddard:

stories, then the stories don't need to be scripted, but you know, you

Jackie Goddard:

know, I always work with clients on a, on a journey through a presentation.

Jackie Goddard:

So we find what those stories are that you can hang that

Jackie Goddard:

point that you want to make on.

Jackie Goddard:

So if you need to get a point to cross, what's the story that's going to, is,

Jackie Goddard:

is going to land with the audience.

Jackie Goddard:

What is going to make that point memorable that they will go away

Jackie Goddard:

and, and, and still remember it.

Jackie Goddard:

And so you can kind of just know the stories really well.

Jackie Goddard:

And you know that that story takes you into that story, and there's a

Jackie Goddard:

reason, you know, and so there's a flow to your, to your presentation.

Jackie Goddard:

But if, if I've got stories and if I can make connections between one

Jackie Goddard:

point to a next with a story, then actually it doesn't, it doesn't matter.

Jackie Goddard:

If you sort of deviate you'll get yourself back on, back on track and

Jackie Goddard:

you will make sure that you hit the points that you need to make and your

Jackie Goddard:

audience will go away knowing what you wanted them to go away knowing.

Jon Clayton:

Oh, that's a really good tip.

Jon Clayton:

I mean, people, people love a good story.

Jon Clayton:

And like what you've described, that, that way of weaving in stories and

Jon Clayton:

using storytelling as part of your, your talk or your speech or presentation.

Jon Clayton:

I mean, stories are, they're so much more memorable, aren't they?

Jon Clayton:

Like for the, not just for the, the, the host, like the person delivering the

Jon Clayton:

talk, but also for the people listening in that they're far more likely to

Jon Clayton:

remember something via a story than.

Jon Clayton:

Than otherwise if we're just sort of bombarding them with facts or figures

Jon Clayton:

or like a gazillion slides with Loads of like loads of information

Jon Clayton:

on um, so that yeah, I love that.

Jon Clayton:

That's a really good

Jackie Goddard:

And you can't, you can't tell a story monotone.

Jackie Goddard:

There has to be, you know, if you're telling a story, your voice is You'll,

Jackie Goddard:

you'll automatically, you'll get excited or you'll, you'll get sad.

Jackie Goddard:

Or, you know, there's a, there's a variation in your voices, but

Jackie Goddard:

there's vocal variety and, and rather than just delivering something on a

Jackie Goddard:

monotone, when you tell a story, you automatically have vocal variety.

Jon Clayton:

So if you're planning to use stories Then do they always have to be

Jon Clayton:

your own stories or can you use stories that are like other people's stories?

Jon Clayton:

Remember.

Jon Clayton:

Don't forget to download the architecture business, blueprint the

Jon Clayton:

step by step formula to freedom for architects, architecture, technologists,

Jon Clayton:

and architecture designers.

Jon Clayton:

You can grab the blueprint without any charge@architecturebusinessclub.com

Jon Clayton:

forward slash blueprint.

Jon Clayton:

And if you enjoy this episode, then please leave a five star review or

Jon Clayton:

rating wherever you listen to podcasts.

Jon Clayton:

Now, back to the show.

Jackie Goddard:

Yeah, a story is a story.

Jackie Goddard:

I mean, what's, what's good about your own stories is that

Jackie Goddard:

you will never forget them.

Jackie Goddard:

So, you know, there's never, there's never a time you're

Jackie Goddard:

going to forget your own story.

Jackie Goddard:

Plus they, if you tell your own stories, it makes, it gives you a credibility and

Jackie Goddard:

it builds trust because the audience.

Jackie Goddard:

begin to get to know you.

Jackie Goddard:

And like you were saying about when you were speaking at your wedding,

Jackie Goddard:

it's very much about the audience.

Jackie Goddard:

It's always about the audience.

Jackie Goddard:

It's not about you as a speaker.

Jackie Goddard:

It's about the people that you're talking to.

Jackie Goddard:

So you are excited to speak to that audience because you knew the parts of

Jackie Goddard:

your presentation, parts of your speech that would Really resonate with them.

Jackie Goddard:

So once that's, that's the connection then.

Jackie Goddard:

So, you know, even as an architect, you're talking to a room full of

Jackie Goddard:

architects, you're talking to a room full of builders, whatever, who are they?

Jackie Goddard:

What stories can you tell that will really resonate with them?

Jackie Goddard:

It's, it's always about them.

Jackie Goddard:

It's not about, it's not about you.

Jackie Goddard:

So when you're finding stories, whether they're your own or somebody else's,

Jackie Goddard:

it doesn't really matter, but just make sure that, um, that they are,

Jackie Goddard:

they are stories that will really resonate with that particular audience.

Jon Clayton:

I love that idea that, uh, it's almost like you, you pass those

Jon Clayton:

stories that you could use for a filter and make sure that they are a good fit for

Jon Clayton:

the audience that's going to be present.

Jon Clayton:

When you're delivering this talk to make sure that it's going to land with them.

Jon Clayton:

It's something that they're going to resonate with, that they're going to

Jon Clayton:

enjoy hearing about, uh, or it's going to elicit some response, some emotional

Jon Clayton:

response from them or some engagement.

Jon Clayton:

They're going to really resonate with that story that you're sharing.

Jackie Goddard:

yes, it was Maya, Maya Angelou said, people

Jackie Goddard:

won't remember what you did.

Jackie Goddard:

They won't remember what you said, but they will remember how you made them feel.

Jackie Goddard:

And so if you can find a story that resonates, it's again, it's about them.

Jackie Goddard:

It's not about you.

Jackie Goddard:

So don't, don't tell stories Uh, are you being self indulgent that, that

Jackie Goddard:

are you being kind of, Oh, look, this, this is what I've been through.

Jackie Goddard:

It worries me.

Jackie Goddard:

Or aren't I fantastic?

Jackie Goddard:

What an amazing person I am.

Jackie Goddard:

It's not about you.

Jackie Goddard:

So, so find those stories that are going to, that are going to, uh,

Jackie Goddard:

resonate and build that emotional connection with the audience.

Jon Clayton:

Jackie, for anyone that's curious about public speaking, what

Jon Clayton:

first steps would you recommend?

Jackie Goddard:

in, what do you mean in terms of writing something to speak

Jackie Goddard:

or just in getting practice speaking?

Jackie Goddard:

Silence.

Jon Clayton:

as you know, I'm I'm going to be speaking later in the year at

Jon Clayton:

a conference in London called London Builds on the skills and marketing stage.

Jon Clayton:

Um, and that for me, that's probably going to be my, well, it

Jon Clayton:

is my first public speaking thing.

Jon Clayton:

Obviously I speak on the podcast every week, but it's not live,

Jon Clayton:

like live in a room full of people.

Jon Clayton:

For somebody like me, or any of the listeners that are listening to this

Jon Clayton:

thinking, oh, well, I'd like to get started, or I'd, I'd, curious about

Jon Clayton:

doing this, about doing a talk, because this sounds intriguing, it sounds like

Jon Clayton:

there could be some benefits for me, like, where would they even, even begin?

Jon Clayton:

Like, you mentioned there's a couple of things there, you mentioned

Jon Clayton:

already about, Planning the talk and also practicing the talk, but

Jon Clayton:

like, what are the first steps to do?

Jon Clayton:

I'm assuming it starts with planning, that it's more about kind of planning

Jon Clayton:

things out and working through your ideas before, because if you

Jon Clayton:

haven't planned anything, you're not going to have anything to practice.

Jon Clayton:

Is that

Jackie Goddard:

no, of course.

Jackie Goddard:

No, absolutely.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Um, you know, I, like you, you have, you have a deadline, you have a talk coming

Jackie Goddard:

up, you know, who your audiences will be.

Jackie Goddard:

So it's a conference that's related to your industry.

Jackie Goddard:

So, you know, the type of people that will be there.

Jackie Goddard:

I always, the first thing that I do before I even start working with the client

Jackie Goddard:

is to say, get it all out of your head.

Jackie Goddard:

So what do you want to say?

Jackie Goddard:

This is, this is the start.

Jackie Goddard:

It's it, this bit is about you.

Jackie Goddard:

So you know what you want the audience to go away with, you

Jackie Goddard:

know, what takeaways they, they should, that you want them to have.

Jackie Goddard:

So then get it all out of your head onto a piece of paper.

Jackie Goddard:

Just write it all out.

Jackie Goddard:

Could be bullet points, could be an essay.

Jackie Goddard:

I mean, I've had clients come to me with a 2000 word essay and expected

Jackie Goddard:

that they would actually, I would say to them, okay, go away and memorize that.

Jackie Goddard:

It's beautifully written.

Jackie Goddard:

Well done.

Jackie Goddard:

But actually what that is, it's a starting point to then find the story.

Jackie Goddard:

So, okay, this is, this is what you want to say, but then let's find the

Jackie Goddard:

stories that are going to resonate, that are going to connect the two.

Jackie Goddard:

What you want to say to the audience, and then, then you can

Jackie Goddard:

start planning and then you can say, okay, well, that's really important.

Jackie Goddard:

And I know this particular audience will really love that.

Jackie Goddard:

And I can tell this story that will actually land that point really well.

Jackie Goddard:

So then you can kind of pull out, I have a flow chart when I'm working with clients.

Jackie Goddard:

So out of that, whatever you bring to me on that first day, we can

Jackie Goddard:

start talking You've written it.

Jackie Goddard:

What is the point behind this?

Jackie Goddard:

What is the point for the audience?

Jackie Goddard:

Because as I say, the audience don't care about you.

Jackie Goddard:

They only care about what it is that they're going to take away.

Jackie Goddard:

So you can then start taking from that kind of brain dump is what the

Jackie Goddard:

way I put it is, you know, Shelly, who we both know said that I got her

Jackie Goddard:

to throw up onto a page, basically everything that was in her head.

Jackie Goddard:

She just went and put it all out there on a page.

Jackie Goddard:

And then.

Jackie Goddard:

We can start taking out the bits, putting it into the flow chart saying, okay,

Jackie Goddard:

well, how does that connect with that?

Jackie Goddard:

Where do we want to land?

Jackie Goddard:

What are the stories?

Jackie Goddard:

What are the connections that we can make with the audience?

Jackie Goddard:

So you, you begin by getting it all out of your head.

Jackie Goddard:

I heard somebody say once that we are story hoarders.

Jackie Goddard:

And so we, we keep all of these stories in our head, whether they're good ones,

Jackie Goddard:

bad ones, personal ones, other people's, but because they're in our head, they

Jackie Goddard:

have no beginning, middle and end.

Jackie Goddard:

So they kind of go round and round and round.

Jackie Goddard:

So what you want to do is once you get them out into a piece of paper,

Jackie Goddard:

you can see the beginning, the middle and the end, you can see then you

Jackie Goddard:

can analyze it and say, well, what did I learn from that experience?

Jackie Goddard:

And how then am I audience going to take away from that, from that

Jackie Goddard:

learning that I've, that I've, I've come up with from that.

Jackie Goddard:

So it's, yeah, it's get it all out of your head, get it onto a piece of paper

Jackie Goddard:

and then start making the connections.

Jackie Goddard:

It's almost like that mind map flow thing of, okay, well, that's

Jackie Goddard:

really relevant to this point.

Jackie Goddard:

That's really relevant to that point.

Jackie Goddard:

And then once you've kind of.

Jackie Goddard:

Got a shape, then speak it out loud to somebody else.

Jackie Goddard:

I always say this to speak it out loud to a human, preferably somebody that likes

Jackie Goddard:

you, uh, because you'll get, you'll get rid of some of those nerves because you've

Jackie Goddard:

actually said it out loud to somebody and somebody has listened, but also

Jackie Goddard:

you'll get an understanding from them.

Jackie Goddard:

Whether it's understandable, whether it makes sense, you know, whether the,

Jackie Goddard:

whether there's the flow is correct, whether there's words you're using that

Jackie Goddard:

people don't understand, because quite often, especially if you're speaking to

Jackie Goddard:

industry, then you speak your own language within industries, but there might be

Jackie Goddard:

people in that audience that don't.

Jackie Goddard:

Understand that certain words or certain language you use.

Jackie Goddard:

So how can you make that understandable?

Jackie Goddard:

And if you say, if you know, if you speak out loud to your partner, to your best

Jackie Goddard:

friend or whatever, that might not be in your business, in your industry, then do

Jackie Goddard:

they understand because so often we try to be this person within our industry

Jackie Goddard:

that is important and credible and knowledgeable and all of those things.

Jackie Goddard:

But actually.

Jackie Goddard:

If there's people in the audience that aren't in that industry, it's just, it

Jackie Goddard:

will go over their heads and you've lost.

Jackie Goddard:

You've lost those people.

Jackie Goddard:

So, so yes, get it out onto a piece of paper, speak it out loud, and then

Jackie Goddard:

you can start refining and editing before you then start really learning

Jackie Goddard:

it and, uh, beginning to play with it.

Jon Clayton:

That's brilliant.

Jon Clayton:

Thanks, Jackie.

Jon Clayton:

That's, that's really helpful for, for anyone that's

Jon Clayton:

thinking about getting started.

Jon Clayton:

I've, I've heard you talk about the three B's.

Jon Clayton:

Could you tell me about those, please?

Jackie Goddard:

Uh, well, this was just my simplified way of everything

Jackie Goddard:

that I've, I've spoken about so far.

Jackie Goddard:

So the three B's are believe, breathe and be prepared.

Jackie Goddard:

So firstly, that content.

Jackie Goddard:

So.

Jackie Goddard:

Like I said, 70 percent of the work that I do is around getting people

Jackie Goddard:

comfortable, making sure they believe what they're saying, because if you

Jackie Goddard:

don't believe what you're saying, the audience won't believe it either.

Jackie Goddard:

And I know that from, from my acting background of, of being, uh, of dressing

Jackie Goddard:

actors, I dressed actors for, for a couple of years before I went to drama school.

Jackie Goddard:

And, and then saying to them, how, how.

Jackie Goddard:

Can you do that, which is so outside of your comfort zone,

Jackie Goddard:

so outside of my comfort zone.

Jackie Goddard:

How can you do that in front of an audience, whatever it might be?

Jackie Goddard:

And one actor said to me, if you don't believe what you're

Jackie Goddard:

doing, the audience won't either.

Jackie Goddard:

And for me, that was a penny drop moment because I then

Jackie Goddard:

understood what an actor's job was.

Jackie Goddard:

And it's the actor's job is not about you going out and playing a part.

Jackie Goddard:

It's about being the part.

Jackie Goddard:

And so it's the same when you're putting a speech out there or a talk or a

Jackie Goddard:

presentation, you need to be authentic.

Jackie Goddard:

You need to be believable.

Jackie Goddard:

You need to believe what you're saying.

Jackie Goddard:

If you go to see, um, uh, a school production of a Shakespeare play, you

Jackie Goddard:

won't understand a word because the, the, the, the kids don't understand a word.

Jackie Goddard:

And so it's gobbledygook, it's a foreign language.

Jackie Goddard:

If you go and see that same play performed by the Royal Shakespeare

Jackie Goddard:

Company, you will understand every single word because they do.

Jackie Goddard:

Because they've done the work, they know exactly what they're saying.

Jackie Goddard:

They know the intention behind every word, they know the motivation.

Jackie Goddard:

And so it's understandable.

Jackie Goddard:

You'll laugh in the right places.

Jackie Goddard:

You'll cry in the right places.

Jackie Goddard:

And so you have to believe what you're saying.

Jackie Goddard:

And if you don't believe what you're saying, that's when you get nervous.

Jackie Goddard:

That's when you get uncomfortable.

Jackie Goddard:

You can't look people in the eye yet that, you know, it's, it's

Jackie Goddard:

an uncomfortable feeling because you're waiting to be caught out.

Jackie Goddard:

So make sure you believe what it is that you're saying, and

Jackie Goddard:

then breathe speech is breath.

Jackie Goddard:

So it's literally, again, I heard another voice coach say we breathe

Jackie Goddard:

in thoughts and we breathe out words.

Jackie Goddard:

So learn how to breathe pyramid breath, using your diaphragm to breathe, to really

Jackie Goddard:

use your breath to support your body.

Jackie Goddard:

Because when you're nervous, you lose your breath because for

Jackie Goddard:

everyday speech, we only use like the very top part of our lungs.

Jackie Goddard:

So if you, if that's used to using, when the nerves kick in, it will go.

Jackie Goddard:

So you need to learn how to breathe from your belly and also

Jackie Goddard:

breathe to, uh, calm your nerves as well, which is box breathing.

Jackie Goddard:

So I've, there are a couple of videos out there, which I can give you the links

Jackie Goddard:

to share if you like, so people can see what that is and then be prepared is.

Jackie Goddard:

Is what it says on the tin.

Jackie Goddard:

It's just, you know, everything that we've been speaking about is just making

Jackie Goddard:

sure, you know, your stuff backwards visualization, using those, um, the,

Jackie Goddard:

the breathing techniques to get you in, get you focused, make sure that you're,

Jackie Goddard:

you're really in, in the right place in the right mindset when, before you step

Jackie Goddard:

on the stage, that everything is prepared.

Jackie Goddard:

There's if, if the tech goes wrong, you can deal with it.

Jackie Goddard:

You know, all the, all the slides are there, everything's in place.

Jackie Goddard:

You feel good.

Jackie Goddard:

You know, you, you are, you're looking your best.

Jackie Goddard:

You're sounding your best.

Jackie Goddard:

You're feeling your best, you know, and that's all about having a good night's

Jackie Goddard:

sleep, uh, about looking after yourself before a big talk, because all of those

Jackie Goddard:

things will really give you the foundation to be a confident and comfortable speaker.

Jon Clayton:

I love that.

Jon Clayton:

And Jackie, you do have a PDF download that summarizes those things

Jon Clayton:

that we've just talked through.

Jon Clayton:

I will share this link in the show notes as well, but it's subscribepage.

Jon Clayton:

io forward slash speak with confidence.

Jon Clayton:

And people can, can go ahead and grab a copy of that for free.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Yeah.

Jon Clayton:

Jackie, I've really, really enjoyed the conversation today.

Jon Clayton:

What would be the main thing that you'd like people to take away from it?

Jackie Goddard:

worry about worrying.

Jackie Goddard:

You know, we all, we all worry about these things.

Jackie Goddard:

Uh, speaking is such a fantastic opportunity to share.

Jackie Goddard:

Whatever it is that you've got to say to share your business.

Jackie Goddard:

So don't worry that you're worried about it.

Jackie Goddard:

Everybody worries, you know, we all, we all have anxieties and, and just

Jackie Goddard:

download the download, have a read, and then take these opportunities

Jackie Goddard:

with both hands and just go for it.

Jackie Goddard:

Really, really get out there and be your authentic self.

Jackie Goddard:

Be you, you'll show up with your personality.

Jackie Goddard:

You know, show people who you really are and don't be, and don't be afraid.

Jon Clayton:

I love that.

Jon Clayton:

Thanks, Jackie.

Jon Clayton:

Um, was there anything else you wanted to add about the topic that

Jon Clayton:

we haven't already covered today?

Jackie Goddard:

I don't think so, John.

Jackie Goddard:

I think we've just about covered everything.

Jackie Goddard:

Yeah.

Jackie Goddard:

Thank you.

Jon Clayton:

I think we have, I think we've done, we've done a great job.

Jon Clayton:

There's one other thing I wanted to ask you.

Jon Clayton:

It's a regular question that I like to ask all of the guests on the show.

Jon Clayton:

I love to travel and to discover new places and I just wondered if

Jon Clayton:

you could share with us one of your favorite places and what you love

Jon Clayton:

about it and it can be near or far.

Jackie Goddard:

Well, I mean, I'd say the seawall around Limington is absolutely

Jackie Goddard:

beautiful and just love being down here.

Jackie Goddard:

I'm a Londoner by birth.

Jackie Goddard:

So I've only been down here 15 years, 20 years.

Jackie Goddard:

I can't remember now.

Jackie Goddard:

Um, I would say in where in the world, though, I loved Rome.

Jackie Goddard:

I loved it.

Jackie Goddard:

Well, Italy itself, I just, it's just gorgeous.

Jackie Goddard:

But Rome just, I was gobsmacked by the, the history, just walking

Jackie Goddard:

amongst ancient monuments that have been there for thousands of years.

Jackie Goddard:

Um, and just, yeah, a beautiful, beautiful country.

Jackie Goddard:

So that would definitely be one of my, one of my favorites.

Jon Clayton:

I would love to visit Rome again.

Jon Clayton:

I visited, um, I guess I would have been in my early 20s and it

Jon Clayton:

was a very boozy backpacking trip, I suppose is what you'd call it.

Jon Clayton:

It was the first time a friend and I had gone sort of backpacking and traveling

Jon Clayton:

and we, we did visit Italy and we ended up spending, I think about a week in Rome,

Jon Clayton:

so we had a really good time and a good look round, but, uh, at that point it was

Jon Clayton:

very much more about kind of, you know, drinking beer rather than, um, Taking

Jon Clayton:

advantage of seeing all of the sites.

Jon Clayton:

So we did, we did do the touristy stuff as well.

Jon Clayton:

But I would like to go back there as a grown up now to actually

Jon Clayton:

go and enjoy it more fully.

Jon Clayton:

Because I don't think I had a fully rounded experience of

Jon Clayton:

Rome the first time I was there.

Jackie Goddard:

No, no, it is.

Jackie Goddard:

It is beautiful Sistine chapel.

Jackie Goddard:

And you know, the whole, the whole walking through the city of the

Jackie Goddard:

Sistine chapel was just amazing.

Jackie Goddard:

Yeah,

Jon Clayton:

Yeah, it's a fantastic place.

Jon Clayton:

Jackie, this has been an absolute pleasure.

Jon Clayton:

So thanks so much for joining me on the show.

Jon Clayton:

Um, could you, could you remind everybody where is the best

Jon Clayton:

place to connect with you online?

Jackie Goddard:

Uh, power to speak.

Jackie Goddard:

co.

Jackie Goddard:

uk is my website and you can find everything there.

Jackie Goddard:

If you want to sign up to the newsletter there, uh, I run a speaker club.

Jackie Goddard:

If you are anywhere near the South coast, I run an.

Jackie Goddard:

Uh, an in person speaker club, uh, and I'm hoping to start an online one soon.

Jackie Goddard:

So you can find out all about that there and the newsletter tips,

Jackie Goddard:

techniques every couple of weeks.

Jackie Goddard:

So yeah, that's the best place.

Jackie Goddard:

And if you want to connect with me on LinkedIn, come and find me there.

Jon Clayton:

That's brilliant.

Jon Clayton:

Thanks so much, Jackie.

Jackie Goddard:

Thank you, John.

Jackie Goddard:

Been great.

Jon Clayton:

Next time I chat with Melanie Boyland about Google business profiles.

Jon Clayton:

Thanks so much for listening to this episode of architecture business club.

Jon Clayton:

If you liked this episode, think other people might enjoy it.

Jon Clayton:

Or just want to show your support for the show.

Jon Clayton:

Then please leave a glowing five-star review or rating wherever you listen

Jon Clayton:

to podcasts, it would mean so much to me and makes it easier for new

Jon Clayton:

listeners to discover the show.

Jon Clayton:

And if you haven't already done, so don't forget to hit the subscribe button.

Jon Clayton:

So you never miss another episode.

Jon Clayton:

If you want to connect with me, you can do that on most social media

Jon Clayton:

platforms, just search for at Mr.

Jon Clayton:

John Clayton.

Jon Clayton:

The best place to connect with me online, though is on LinkedIn.

Jon Clayton:

You can find a link to my profile in the show notes.

Jon Clayton:

Remember.

Jon Clayton:

Running your architecture business.

Jon Clayton:

Doesn't have to be hard and you don't need to do it alone.

Jon Clayton:

This is architecture business club.