Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068

I'm a big music fan, so when I see one of my favourite

bands is on tour, I immediately start to feel FOMO about it.

I want to get that ticket.

Just imagine if you could create FOMO, that fear of

missing out for your business.

If you could generate a buzz about the events that you run,

or build genuine excitement and urgency about working with you.

I'm joined by the original FOMO creator, Mei King Zhang, who will

share her proven strategies to build a buzz and excitement about what you

do on this episode of Architecture Business Club, the weekly podcast for

small firm founders who want to build their dream business in architecture

and enjoy more freedom, flexibility and fulfillment in what they do.

I'm John Clayton, your host.

I know that building an architecture business can feel hard, especially

if you're a sole practitioner.

The good news is that you don't have to do it alone.

Last year, we launched our membership community to a small

group of founding members, including architects, architectural

technologists, and interior designers.

We meet online each week and occasionally in person to support

each other in building our businesses and to have some fun along the way.

On the 1st of March 2025 we are opening the doors to a

limited number of new members.

If you'd like to join this supportive group of like minded

professionals, now's your chance.

Just go to www.

architecturebusinessclub.

com forward slash waitlist or click the link in the show notes and enter your

details so we can let you know when and how you can join this incredible group.

And if you have any questions, just email john, that's j o n

at architecturebusinessclub.

com.

Now, let's find out how to build some FOMO in your business.

Mei King Zhang is the original FOMO creator, generating buzz and excitement

to help sell out your next event.

FOMO means the fear of missing out, and in business, that is a good thing.

FOMO helps raise your profile, sells your products and services, gets

people to your expo, and increases footfall to your trade show booth.

Mei King has been helping clients generate FOMO since 2012, both

online and in person, and she is available now to help you too.

You can connect with Mei King Zhang on LinkedIn,

LinkedIn,

just click the link in the show notes.

Mei King, welcome to Architecture Business Club.

May King Tsang: How are you, John?

It's so lovely to see you.

I'm very well thank you, yeah.

It's a shame this isn't in person, but you know, online is, online is good too.

But yeah, it's, it's a pleasure to have you here.

May King Tsang: Well, thank you so much for having me.

Awesome.

May King, before we get stuck into our topic I've heard that

you've got a, a growing interest.

That you've, do you like that?

The pun.

May King Tsang: I do.

I do.

Do you want to tell me about that new, uh, interest outside of work?

May King Tsang: Absolutely.

Well, we have something in common, don't we?

We tell to kill plants.

not

anymore.

Because this year, I've decided, well, last year, actually, I've decided.

Steve, my partner, potters around in the garden all the time.

My garden looks amazing, or our garden looks amazing, and it's

because I've not touched it.

But I thought, you know what?

I really ought to get involved.

Ha ha ha ha ha ha!

So, whilst Steve is tending to his bonsai, um, I'm helping him a

little bit and we are doing little bits around the garden and he's

teaching me stuff and it's fantastic.

So yeah, that's my hobby outside of work.

Oh, that sounds really cool.

Um, as you sort of alluded to there I am not very green fingered.

My, my wife is the one that sort of tackles the garden and the planting.

And, I have even managed to kill a cactus on my day.

I, I over,

May King Tsang: Really?

watered it.

Who knew?

Who knew?

I just thought, plants, they need water, but apparently you can very

easily overwater and kill a cactus.

So, um, I've got one now that's hanging in there.

I've not killed it yet, so maybe things are looking up.

Anyway, we are going to talk about something that I'm really

excited to talk about this.

And it's something that some of the listeners, they might

not be familiar with it.

So, I think it's going to be a really interesting topic.

We're going to talk about FOMO, so that architecture firms can build a buzz.

They can build some excitement about what they do.

I think really, the best place to start is for you to just explain

to everybody, what is FOMO?

May King Tsang: Well, uh, thanks for asking the question, John.

FOMO, for those of you not Danwick kids, uh, means the fear of missing out.

Now, it is part of everyday parlance because, um, we often look on

Facebook and we think, Oh gosh, our friends are going on holiday again.

Oh gosh, that person's got a new car.

You know, and all that kind of, and we feel a little bit sad, don't we?

We, we, we feel the sads a little.

However, In business, as you alluded to in my bio, it is

actually a really good thing.

If you've built that buzz, that hype, and that excitement in your business,

and other people are talking about you and their, um, and your, uh, business,

that generates that fear of missing out.

And then people think, Oh my gosh, I better not miss out.

I better buy that thing, or I better go to that stand, or I better go

and talk to that architecture firm.

So in.

business, FOMO is actually a really good thing.

And so that's what I do.

I teach people to, um, well, I explain and teach people how they can do it.

And I'm also hired to create that FOMO for people too.

And I have had the pleasure of seeing you in action at conferences

and events creating that FOMO live, and it is pretty amazing to watch.

If anybody meets Mei King in person, you need to check out

how fast she can use her phone.

It is unbelievable the speed that she can tweet at.

I've, I've never seen anyone be able to tweet as fast as Mei King.

It must be a record.

May King Tsang: Can I, can I share my personal best?

yeah, go on then.

May King Tsang: It is, it's 1, 276 tweets.

It reached 31 million people.

Um, I was also at that conference we met, I spoke twice.

Um, so not only was I a public speaker, I was a FOMO creator.

Did all the tweeting, as I've just said, I also created Instagram posts and stories

and, uh, did lots of interviews as well.

And because of that hype, that FOMO that I generated, um, that particular

conference, they sold 55 percent of their tickets for their next event.

At this event, so that's why FOMO works.

It works not just for conferences.

That's my specialty, but not just for conferences, but that's why it's

important to create that buzz and hype by creating live social media content.

So it can help you to sell tickets or sell your products and services.

Yeah, absolutely fantastic.

Which I guess this leads nicely into the next question I wanted to ask

because state the obvious, not everybody is going to be organizing a big

conference or a big event, particularly for a small architecture firm.

They might be organizing some events, but who is FOMO for?

Can you sort of tell us about the, who is this for?

Because it's not just for people that are organizing big conferences, is it?

May King Tsang: No, absolutely not.

Um, it is for architects.

It is for architect firms.

Uh, it's for anyone who is involved in the architect industry um, to gain their

presence and gain more visibility online.

So, uh, before you, you know, um, the end result is to Um, you know,

get that, gain that customer, but how do we gain that customer?

Well, you can't just thrust a business card at somebody, can you?

No, we don't like to be sold to.

So how do you do that?

How can you get people really buzzing, excited about and hyped

about who you are and think, Oh, I've got to talk to the architect

or I've got to talk to that firm.

Well, this is where FOMO is really, um.

You know, uh, where it's all at really.

And so I have a five step process, John,

to generating that FOMO.

And it all begins with your brand.

Now, John, you're amazing online because you are everywhere.

And, you know, uh, I worked for Google for a year and, uh, with Google, they

said that, um, you have seven seconds to impress somebody when they're

looking at you from their desktop.

And that's reduced to four seconds if they're looking

at you from their smartphone.

So people are not just Googling, they're looking at your socials.

And if you haven't posted for like, you know, three months, then that leaves a

bad taste in someone's mouth, you know?

So.

You know, for architects and people involved, um, you know, in a firm, your

branding is so important, getting your presence online, um, showcasing that you

are an expert in your field, um, building relationships with people online and in

person, letting the world know what it is you do on a daily basis, you know, a

day in the life of an architect firm or an architect, um, you know, these are the

kind of things that you can post about.

If you've got glowing testimonials from your clients, you definitely

need to share them as well.

Don't keep that to yourself, get them shared.

And then when the time is right for your lurkers, because let's

face it, John, we've all got lurkers on the socials, right?

Ha ha ha

Absolutely.

May King Tsang: When the time is right for your lurkers, they will

slide into your DMs and then you can get the conversation started.

So, that's my five step process to, uh, FOMO in a nutshell.

Ha ha ha ha!

B R A N D. Anyway, um, but, um, yeah, a lot,

dig into that a bit

May King Tsang: yeah, yeah,

sure.

we've got, we've got an understanding of now

what FOMO is and who it's for.

So let's, can we dig into that a little bit more about how we can create this

FOMO for ourselves and for our business?

Do you want to take a little bit more time to talk us through

May King Tsang: ha ha

Yeah, sorry, I get so hyped.

I just go blah blah blah talk a hundred miles an hour So I talked about the five

step process, which I just mentioned which is B for branding So, you know

getting your socials all perfect, not perfect, but you know getting your bio

up your you know your Pinned post or your featured post, you know, wherever

you are on the socials, make sure that that tells the world what it is you do.

As I say, if you, if people are looking at you and you've only got seven seconds

before they switch on to something else, make those seven seconds or Four

seconds on your smartphone counts, you know, that's what we mean by branding.

So making sure that wherever you are, and you don't have to be on

all socials, but where you are on the socials, just make that count.

Try and look at your profile and your content as an, uh,

you know, um, objectionally.

objectionally.

And see if people, if you think people will be interested in that.

Then R is, the second step is relationship building, R. And it's

not just about posting on socials.

It's about getting into conversations.

Can you get into conversations with people?

Not to sell your business card and, you know, and say come buy, buy my stuff.

But genuinely have conversations where you can help people.

Is there an opportunity to showcase your expertise anywhere?

There are loads of conversations that are being had on LinkedIn

or Instagram or wherever you are.

Can you get involved in some of them and maybe steer people your way?

Then A, The third step is for authority.

You've got to show that you're an expert.

You can't tell the world that you're an expert with your business card.

So writing about what you've done, uh, where you've helped people, you know,

um, John, you're helping people all the time with this incredible podcast.

You're sharing your expertise, your knowledge.

You're bringing all these fabulous guests on.

So.

sharing that with the world, your expertise on what you do, that gives,

you know, your lurkers, you know, give them a bit of credibility because

they'll think, Oh, this person really knows what they're talking about.

And then, as I mentioned earlier, um, you know, to share your

testimonials, N is for notoriety.

Now, I don't mean be famous and be like a Kardashian, but

definitely share your testimonials.

Don't keep them to yourselves, explain to the world how you got the testimonial,

what kind of work you did for them.

And this is the result, you know, tell that story.

And then, as I mentioned, when your lurkers, when the time is right for

them, they will slide into your direct messages, D. So D is for direct messages.

And so, uh, it means that you no longer need to.

actively go out and do the cold, cold calling because your lurkers will

get excited and slide into your DMs.

That's how a lot of my clients come to me because they've seen what I've shared

and they think, Oh, she's an expert.

Um, she might be good for, um, you know, my, uh, firm, slide into her,

her DMs and that's what's happened.

Does that make sense?

Absolutely.

Yeah.

I love the way that you've explained it.

And I love the fact that there's a framework there.

I love a framework, you know, the acronym, acronym's brilliant.

Um, What kind of Information or content that we, we could share

with people constitutes as FOMO.

May King Tsang: FOMO?

any opportunity that you can show, showcase your expertise

and also the way that you can talk around your subject as well.

So, um, you know, as you know, people don't buy from you

because of your price point.

People buy from you because they like you, they've gotten

to know you, they trust you.

So how can they buy from you?

Build that, you know, how can they get to know you?

How can they build that trust and how can they, you know, like you?

So you don't have to talk about just architecture and

just your work all the time.

Talk about you as a human being.

And this is where people can get to know you.

Now, um, my dad always told me never to laugh like that.

Cause he said it would get me into trouble.

But out of respect for my dad, I don't laugh like that when I'm in front of him.

But I know that when I laugh like that, it makes other people laugh.

And so I want to make people feel at ease.

So out of respect to my dad, I don't laugh when I'm with him.

But in that way, but I'll laugh everywhere else because this is my genuine life and

people either love it or they hate it and it's part of my, you know, personality.

And in fact, there was one time where Steve cracked a joke and I thought it was

hilarious, started laughing my head off.

Um, he recorded it because he thought it was ridiculous and I just put it up on, on

the socials and I got so many DMS for it.

Is that going to get me sales?

No.

But it will get people to know who I am as a person and that know, like

and trust factor is so important before we get to the salesy bit.

So um, you know, share human stories, not necessarily related

to your business all the time.

Um, but you know, obviously share about your, um, um, your business as well.

Yeah.

And, and when we talk about sharing some personal stories and that

type of content doesn't have, it doesn't have to be super personal.

Like it can be, it can show, share part of your personality, but you

get to choose, you know, what, what you share and what you don't share.

So we're not talking about airing your dirty laundry online, I suppose it's

just sort of picking out the kind of some strands from your life or your personality

that are things that you're comfortable to share that, you know, will help build

a bigger picture of, of you so that you are like people can connect with the human

side of it, that you're not just some work You are actually a real person behind this

business because people buy from people.

May King Tsang: Absolutely.

And, um, you know, there are people who do choose to, um, share

stories about their children.

Um, I'm a pet parent, so I will talk about, uh, Missy.

But then there will be some people who do not talk about their, um, family.

And this is what is powerful.

You get to decide what you want to put out onto the socials.

And with regards to airing your dirty laundry, um, you know, I know

some people who do bang on about their life all the time, but it's

what makes them feel comfortable.

And for me, um, I talk about my mental health journey sometimes, you know, I

want to bang on about it because it's.

Boring!

But, um, a few times where I have shared, um, you know, where things went, you

know, didn't go well for me, um, I have had people who have sent me DMs and

said, Thank you so much for sharing that.

I'm going through this too.

And we've had a great conversation.

And, you know, from a human level, that's, you know, that's really, really important.

Um, And I have managed to win a couple of clients that way.

That's not why I did it though, you know.

Um, so, not everything that you put out online has to be calculating and

towards your, you know, to your goal.

It's whatever make, whatever makes you feel comfortable.

Um, so, um, but ultimately people want to know you as a human first before you

as an architect firm or as an architect.

Yeah.

I like the way that you framed that.

Thinking back at some of the posts that I've put out on the socials on

like, LinkedIn, for example, some of the posts that had had the most

engagement have been the fastest.

posts to put together.

It's literally just been a

quick

quick selfie and I'd be out somewhere and maybe it was just something I

thought of I wanted to share and it was just really quick and easy and then

it's like those have been the ones that have really resonated because they've

been, I've not overthought it too much so it's been authentic and it's shown.

a little bit of me and, um, that that you mentioned about talking about mental

health that it's showing a little bit of vulnerability and that's something that

really does help to build connection with people and that's something that

depending on who you are, like there's going to be, you mentioned about, it's

about what, what feels comfortable to you.

So there's going to be some people that might feel more comfortable than others.

To talk about those sorts of things, but it's finding that

balance for yourself, isn't it?

May King Tsang: Absolutely.

Uh, and I think as well, uh, we are in danger of, uh, comparing

ourselves to other people.

Um, and thinking, oh gosh, you know, look at them, look at what they've

done, look at what they've shared.

You know, they're having such a great time and, you know, uh, and then

you look at yourself and you think, oh no, you know, what do I think?

Listen, do not compare yourself.

You know, do not compare your journey with anybody else's journey.

You do what is right for you.

You do what is comfortable for you.

Um, there's a fabulous lady that I follow because I've helped people create

FOMO in the pet, uh, business industry and she swears like a trooper online.

Now, I think it's hilarious, but for me, and I swear like a trooper when,

you know, when I've had a few drinks and stuff, but for me and my branding.

I don't feel comfortable in my branding to do that.

I'll laugh like a silly person, but I won't swear with my branding.

Um, but that's no judgement against this fabulous lady who swears like a trooper

because that's her branding and it helps her to get, you know, lots of sales.

And it's all, you know, all hats off to her.

It's amazing.

So do what is comfortable.

for yourself.

Um, and, and like I say, don't think about it too much.

I mean, it's quite frustrating, isn't it, John?

Where we think, oh, we'll do this post and we, we think, oh

yeah, this is going to be great.

And we, you know, we thought really hard, long about it.

And we, you know, done the video, posted it up, two likes.

We take a selfie, you know, yeah, crickets, yeah.

And then we take a selfie just.

Pop it up there and then we get loads of engagement.

Uh, it's crazy.

Uh, it actually happened to me yesterday.

I created a, um, um, uh, a video, uh, I'm part of a 30 day challenge to do.

A video every day, so I've decided to create a tip, a FOMO tip

every day for 30 days, and I'm gonna convert that into a book.

And, uh, I just did it quickly off the fly, no edits or

anything, just posted it up there.

And it was the biggest engaged video that I've ever done!

And the ones I've thought really long and hard with.

Crickets, like you say.

It's just how it happens at

how it works out, isn't it?

Yeah, I recall, chris Doe, he published a video that I saw on his socials not

that long ago in the last couple of months, um, and it'll still be up there.

I wouldn't know where to find it, but it's on there somewhere.

He was talking about, um, showing up authentically, and how people talk about

authenticity, and you know, be authentic.

And

He was talking about the gap, like this authenticity gap between how, like how you

show up versus how you are in real life.

And he was saying that the differences between like how you show up online

versus like how you are in private.

And he said that the narrower that gap is, You know, if you show up

more like you, you are in private, then that gap is much narrower and

it's going to be more authentic.

Because often when we do decide to start making content and showing up online,

we're, like, sometimes we'll try to present, like, to be somebody else or to

present a different version of ourselves because we think that we need to be

that way because that's how we think we need to show up for other people.

And you think, what, you know, what could be easier than just being yourself?

But that's the thing is actually being yourself and being really comfortable in

your own shoes to show up can actually be quite difficult for many people.

Bizarrely, and you'd think it would be the easiest thing in the world.

I remember going to some in person networking events where I didn't

know anybody and I remember like I went and I, I dressed differently.

I turned up and I presented myself differently because I, I expected,

oh, I need to come across a bit more professional and a bit more businessy.

Whereas like the usual me is just like t shirt, jeans, hoodie.

And that's how I am, you know, and I'm, I'm a lot more kind of relaxed about

like the most sort of non businessy person that you probably would meet.

So that, I just thought that was something interesting to mention

actually about, you know, when we're talking about sort of showing up and

Being yourself online ideally if you can

May King Tsang: Yeah.

Absolutely.

so Hey King, let's get back on track to talk about FOMO

because I know that I've heard you talk about different types of FOMO.

So I'm wondering if you could just share with everybody what those

different types of FOMO are and if you could perhaps give some examples?

Remember, don't forget to join the wait list for our membership community,

where you can meet other business owners who want the same thing as you.

If a thriving business that gives you more freedom, flexibility, and fulfillment.

just go to architecture, business club.com forward slash waitlist, or

click the link in the show notes.

And enter your details.

So you don't miss out on this amazing opportunity to improve

your business and your life.

And if you're enjoying the show, then please leave a five-star review or

rating wherever you listen to podcasts.

Now, back to the show.

May King Tsang: Absolutely.

So before we recorded this podcast, I did what's known as pre FOMO.

So before the thing that you're going to do.

So as I say, as we've mentioned before, it's not exclusive to

events, it's what ever you are doing.

Um, so before the thing that you're going to do, you know, if you're about

to head into a meeting, uh, if you're about to, um, I don't know, potentially

partner up with somebody, I don't know, I'm giving terrible examples, but

whatever it is before you're about to do, that's the pre FOMO, um, period.

And so you can do a quick selfie or a quick, uh, note, uh, And make it about the

event that's going to happen, you know, so you can make an event out of anything.

So, you know, I've spoken to lots of product based businesses and service

based businesses and helped them to understand how they can create an event

out of anything by generating that.

Pre FOMO, you're setting up the anticipation.

Oh, we're just going to get started.

Oh, we're just going to meet.

We're just going to do this.

Um, and you can remind people, you know, if it's a three weeks time, you're

about to meet the person, you can post about that and then a day before, so

excited to talk about, um, that person, talk to that person, so creating lots

and lots of posts in the lead up to the thing that you're about to do.

That's a pre FOMO.

Live FOMO.

is, as it suggests, live.

So, not exactly in the meeting itself, because that would be wrong, but if you've

had a meeting, you know, just after the meeting, uh, you can do a quick selfie,

or if you feel brave enough, uh, if you're ready to, you can do a quick, um,

video and say, just had a great meeting.

You obviously don't need to the ins and outs because you want

to generate that FOMO, right?

But share a few points from, you know, from the meeting that you've had and

then post FOMO, that's the last period you could say, Oh, this time last week

we had a great, you know, meeting about la la la, or this time last week went

to a fantastic trade show when, you know, I met up with all these people.

So this is the pre.

Live and post.

Um, and you can do that for anything.

Um, absolutely anything.

It doesn't need to be exclusive to events or meetings.

It's whatever you're doing in your business life.

Oh, I love that.

So I think if we were to try and give a simple example for an architecture,

an architectural designer, it could be something as simple as, let's say

you were visiting a property, you, you'd got a new client, or you had a

project that you're going to look at.

Maybe it's somebody that's thinking about doing something to their home.

So the pre FOMO could be a post.

A text post or an Instagram story, anything like that

to say, I'm just outside.

I'm in the car.

I'm just outside this property.

I'm about to go in.

I'm really excited.

The homeowners, they're thinking about doing this exciting extension

and I'm really looking forward to discussing it with them.

Or it could be some some photos about like the before photos of the property.

And then the live FOMO could be the, like, immediately afterwards.

It could be, Oh, just got out of the meeting.

It went absolutely amazing.

I'm so excited to start working on this design and to share my ideas with you.

And I suppose then the post FOMO could be, you know, a week or two later, maybe

you've done some sketches or you've got the design prepared for the customer.

You're taking the audience on this whole journey, aren't you?

There's this story arc from the pre FOMO to the live FOMO to the post FOMO.

May King Tsang: Absolutely.

That's something that would be really simple for

people to do in whatever way they decide to create the content.

Whether it's text, or photos, or little videos, depending on

what they're comfortable with.

May King Tsang: Yes.

But that would be a really simple way that they could start creating

some buzz about what they're doing.

May King Tsang: Fantastic.

Yeah.

Um, and, uh, thanks for, um, uh, creating that, uh, illustration.

Obviously, we need to gain permission from the customer, of course.

Um, but if the customer actually has a business, I mean, you're

supporting them as well.

You know, if you tag them, they'll absolutely love it too.

So it's a, you know, it's an absolute, uh, win win.

Um, so And remember that on social media, all your followers or fans or connections,

they're not going to see everything that you do, you know, what we still we've got

far too much time to stalk on, you know, a particular person see everyone's post.

So, you know, you can never post too much, you know, you can do lots

of pre FOMO, you can do lots of.

Live FOMO, you know, you can say in case you missed it.

These are the designs that, you know, we came up with.

So creating lots and getting into the habit of creating

content for your lurkers.

Cause that's one of my phrases, create content for your lurkers there kids.

Um, because you never know when the time is right for your lurker,

they will slide into your DMs.

And it's interesting.

You talk about a story arc because, um, I know, um, listeners

won't be able to see this.

But, uh, John, you can see the Truman Show poster that I have behind me.

We have the power to create our own Truman Show.

We can decide what we want to put out onto the socials.

Unlike, um, Jim Carrey's character from the Truman Show, he didn't

know he was being recorded.

Everyone was hooked, you know, they wanted to know his trials,

tribulations, ups and downs.

And when he decided he didn't want to be recorded, he escaped and then

everybody went on their own merry way.

And that's the same with us.

If you don't create your own Truman Show, if you don't post on the socials,

socials,

people will ignore you.

They'll find someone else who is visible on the socials.

So that's why it's important to create that story arc. Pre

FOMO, Live FOMO, Post FOMO.

Yeah.

that's fantastic.

Well, firstly, that's a timely reminder that I haven't seen the Truman Show

for ages, so I'm gonna have to dig the DVD out and watch that again,

because that is an amazing movie.

I love that

May King Tsang: Way ahead of its time.

It's amazing.

Amazing.

Yeah, I think sometimes as well, I think one of the things that

will hold people back is thinking, well, who's going to be interested in this?

Like, honestly, who is going to be interested?

But people love this stuff.

Like, the things that we do in our day to day working life

that we find, or maybe think,

other people

find mundane.

People will absolutely love it.

They like to see behind the curtain, behind the scenes, to understand

what goes on in businesses.

and

You've mentioned again about lurkers.

It's so true that there are so many lurkers out there, and particularly

with something like architecture.

If you think about how, if you're making a purchasing decision, so

if you were thinking about buying something, let's just say on, on Amazon

or another, there are other online retailers available, but let's say

you're thinking about buying something.

If I, I might think a while.

Even for something that costs less than, less than a hundred quid, I might spend

ages researching it and thinking about it.

And if I was making a bigger purchase booking a holiday or buying a car

or something like that, like I would spend a long time thinking about it and

researching it, same for architecture.

Like people are, they're not just whether it's.

a person and they're doing something to their home, or whether it's a business,

potentially that overall project could be tens of thousands of pounds.

You're, you as an architect, the fee might not be all of that, it may just

be a small proportion, but they're going to be thinking about this for

a heck of a long time potentially.

So those Lurkers, you could have people on your socials that are lurking around

for a long, long time, like it could be over a year before they decide to

slide into the DMs and to get in touch.

So it is so important, isn't it, to be making content to keep people's

attention and keep them interested.

May King Tsang: Absolutely, because everyone, uh, is on a different journey.

Um, you know, every lurker You know, we're all lurkers, aren't we?

We lurk on other people's stuff, you know?

It's okay to be a lurker.

Not a stalker, but a lurker.

Um, and You know, lurkers are on different, um, parts

of the journey with us.

You know, some of us have known us for years.

Some of us have only just met us.

So creating that constant stream of content, um, you know, is really

important to let people know.

Uh, and sometimes, you know, those, in case you missed it posts, you know, I

see why am I posts are really important because, you know, there will be people

who didn't see it, so it's, it's okay to.

Uh, share your story again and again, we call it repurposing,

you know, repurposing our content.

Um, you know, I did it this week, you know, I had a video, uh, that I thought,

Oh my God, this is actually really good.

Even if I might say so myself and I shared it and it's from an

interview that I did four years ago.

Actually, it was.

ChatGPT, John, is amazing.

My sister and I were, were fiddling on ChatGPT, um, and, um, she just

put in, um, what, uh, are there any FOMO consultants out there?

Now, consultant's not a word I normally use, but chat, ChatGPT

actually recommended me and cited a source, which is an interview

that I did four years ago with, um, a company in America, uh, lately.

ai.

So, you know.

That is really important.

So I've been creating content for such a long time and you never know

when you can reuse it again And

And uh,

I'm telling you now, I'm milking that Quite a while.

The fact that ChatGPT thinks I'm the number one expert in FOMO, of course

Of course you are.

Absolutely.

Yeah.

Yeah.

The one and only,

May King Tsang: Absolutely.

yeah, we've talked and shared some great ideas.

There's some simple things that people can do to start creating

some FOMO in their business.

What equipment do we need?

You know, what equipment do we need to get started to create some FOMO?

May King Tsang: Your phone.

That's it.

Okay, and I would say we've all got one.

May King Tsang: Yeah, exactly.

We don't need to procrastinate and think, oh, we need the latest video

equipment we need a mic and all that.

No, your phone!

How hard is it to take a photograph?

It's not.

That's it.

Just get started.

You know, take a photograph.

Be brave.

That's it.

That's the thing that's holding us back from, you know, creating content.

Be brave and think, this is going to help me.

This is going to help my firm.

You know, this is going to get me out on socials.

I'm going to gain a reputation online just as good as the one face to face.

That's what I'm going to do.

That's all you need a phone.

That's, let's just leave it at that.

Brilliant.

So we just need a phone.

So that's nice and easy for everybody to get started.

What would be the main thing you'd like everybody to take

away from this conversation?

May King Tsang: I would just like people to Get started.

It doesn't matter where you are.

Get started.

You know, breathe.

Be brave.

And start.

That's it.

Um,

that.

And is there anything else that you wanted to say about FOMO that we, we haven't

already covered in the conversation?

May King Tsang: Um, no, like I say, I want you to give it a try, and

maybe message me if you're not sure.

Just, you know, send me a DM, slide into my DMs on LinkedIn, and just

ask me, May King, is this okay?

Remember, my first name is May King.

Is this okay?

And, you know, and we can have a bit of a chat, and, um, and,

uh, you know, I can help you.

Uh, but Getting into the habit of posting something about your life

as a person, as well as, um, a business, um, and just write something

and you never know who's watching.

And like John said earlier, you know, we might think it's boring, you know,

what we do, but it will be really interesting to the untrained eye, to the

person who is looking for an architect.

So, you know, showcase your expertise, um, and, uh, and don't be afraid.

Thanks making there was another question I want to ask you.

It's something I like to ask all of the guests on the show.

It's about travel.

I love to travel.

I love to discover new places.

And I was just wondering if you could tell me about one of your favourite

places and what you love about it.

May King Tsang: That's like choosing one of your favorite children, isn't it?

And they

don't

Tuffy.

May King Tsang: even have children!

Um,

Um,

I Oh, golly.

Um, do you know, I'm gonna be a bit biased here.

I guess Hong Kong.

Um, because my, uh, my dad is, uh, from Hong Kong.

My mum was born in China.

Um, and it's just a magical, magical place.

Um Let's just leave it at that.

It's just, it is literally a 24 hour city.

There's lots of cities that claim their 24 hours, like London and, you know,

they close up at two, three o'clock.

But, but Hong Kong, literally a 24 hour city.

And it's just so magical.

Fabulous.

Kong,

what a fantastic place.

I, um, I had the good fortune to be able to visit there.

I think it was back in

2006

I want to say so crikey.

It's like nearly 20 years ago.

That's making me feel old.

But it was only a short visit.

It was a stopover and I was part of a bigger Backpacking trip and I had a

few days in Hong Kong and I absolutely loved it and one of the things that

made it really special was at the time I was part of a A community is

probably still going it was called

couchsurfing

May King Tsang: oh

And it was a bit of a precursor to Airbnb, where you could

like go and couch surf, you could go and stay at somebody's home and

it was, it was free, or you could meet somebody and they would just

act as your like local tour guide.

And I, when I went to Hong Kong, I was only there for a few days

and I thought, well, it's such a big city and I don't really know.

Where I'm going and everything.

And I, I managed to find a couple of people that lived in Hong Kong.

There was a lady that lived there.

She was from Hong Kong.

And then there was another guy that was a. Chinese American student that

I then was studying over in Hong Kong.

I was on some kind of work placement.

And I met these people and it, we'd never met before other

than a few messages online.

And it was amazing.

Like they, they were like my personal tour guides around Hong

Kong for this weekend I had there.

And it was so much fun.

I got to just experience a little bit of culture and.

You know, I went to visit some places that I wouldn't have found otherwise.

And I, you know, I had some really nice food as well.

And like street food and things that I wouldn't have known what I was ordering.

And they're like, Oh no, we'll, we'll order this, try this and try that.

And it was so much fun.

So yeah, I'd, I'd love to go back one day, be a good place to go and visit.

May King Tsang: absolutely.

Yeah, cool.

Well, look, thank you so much, May King.

I really appreciate you bringing the FOMO to the show today.

May King Tsang: You are welcome.

Where is the best place for people to connect with you online?

May King Tsang: Yeah, it's probably LinkedIn actually.

So making sang, that's M A Y K I N G T S A N G. Uh, that's probably

the best place you can catch me.

Awesome.

And if they want to learn more about you, could you remind everyone

of your website address as well?

May King Tsang: It's FOMOcreator.

social.

Perfect.

Fantastic.

Well, thanks again, May King.

May King Tsang: Thanks, John.

John!

Next time, Sarah Noelle Block shares how businesses with

tiny or non existent marketing departments can build a lean marketing

engine to grow their business.

Thanks so much for listening to this episode of architecture business club.

If you liked this episode, think other people might enjoy it.

Or just want to show your support for the show.

Then please leave a glowing five-star review or rating wherever you listen

to podcasts, it would mean so much to me and makes it easier for new

listeners to discover the show.

And if you haven't already done, so don't forget to hit the subscribe button.

So you never miss another episode.

If you want to connect with me, you can do that on most social media platforms,

just search for at Mr. John Clayton.

The best place to connect with me online, though is on LinkedIn.

You can find a link to my profile in the show notes.

Remember.

Running your architecture business.

Doesn't have to be hard and you don't need to do it alone.

This is architecture business club.