Sales, Pricing & Getting Paid Episodes

Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to clearly communicate value and set proper boundaries. He discusses the systemic problem of undervaluing expertise in the field, highlights the importance of knowing one's numbers, and suggests implementing tiered service proposals to offer clear value to clients. William also of...

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targe...

Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outreach and customer-focused communication are so important.Today's Guest...Helen Tebay helps servi...

Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting the need for consistency and the right energy. Tune in for practical advice on getting more sales for ...

In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and dire...

In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasises the significance of planning, recognising money's role in achieving business goals, and overcoming financial stress. They explore the 'Plan It, Do I...

In this episode, marketing mentor Laura Robinson explains the concept of 'First Date Offers'. These are short, chargeable, bite-sized experiences designed to attract potential clients and give them a taster of your high-priced services. Laura recommends creating a First Date Offer that's fun and comfortable for you to deliver, ensuring you avoid too broad a scope, follow up promptly, and limit its availability to create an urgent need. She also notes these offers are a low-risk way to differenti...

In this episode of Architecture Business Club, host Jon Clayton speaks with service positioning expert, Janine Coombes, to discuss different approaches to pricing and positioning architectural services. Acknowledging common charging methods such as percentage of build costs, fixed price, or by the hour, they address the potential of learning from other service sectors. Janine stresses the importance of selling the benefit rather than the service. She urges architectural service providers to emph...