Content, PR & Podcasting Episodes

Host Jon Clayton interviews Annette Mashi on Architecture Business Club about repurposing existing website content—case studies, portfolios, photos, and blog posts—so more people see it across platforms and are driven back to the website. Annette explains a top-down process: start with a large piece (e.g., an energy-efficiency case study), turn it into a blog, then break it into topic-specific newsletters and short LinkedIn posts that link back to the blog. They discuss finding content ideas in ...

Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective strategies to repurpose guest appearances for maximum value. Additionally, they discuss building trust, ...

Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong conten...

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be le...

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals t...

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be...

Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertori...

Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practical marketing advice for small architectural practices. Topics include effective marketing strategies...

Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tip...