Welcome to Architecture Business Club with Jon Clayton!

Business Strategy & Growth Episodes

Practical thinking for architecture practice owners who want to run a better business. Episodes on pricing, positioning, planning, profitability, and thinking more like a CEO - without the fluff.
How To Double Your Profits (Without Hiring or Spending) with Daniel Patterson | 105
Oct. 29, 2025

How To Double Your Profits (Without Hiring or Spending) with Daniel P…

Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to plea...

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Where to Focus When You Need More Clients | 104
Oct. 22, 2025

Where to Focus When You Need More Clients | 104

Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice ...

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Is It Time To Quit Your Architecture Business? | 087
June 25, 2025

Is It Time To Quit Your Architecture Business? | 087

Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circums...

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Dramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080
May 7, 2025

Dramatically Improve Your Results as an Architecture Practice Owner w…

Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatical...

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Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044
Aug. 28, 2024

Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepren...

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Building A Creative Powerhouse with Bryon McCartney | 036
July 3, 2024

Building A Creative Powerhouse with Bryon McCartney | 036

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative po...

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How To Write A Business Plan For Your Architecture Firm | 033
June 12, 2024

How To Write A Business Plan For Your Architecture Firm | 033

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One...

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Bridging the Business Education Gap with Ray Brown | 031
May 29, 2024

Bridging the Business Education Gap with Ray Brown | 031

In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business ...

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Ten Lessons (From Ten Years) As A Sole Practitioner | 017
Feb. 21, 2024

Ten Lessons (From Ten Years) As A Sole Practitioner | 017

In this episode, Jon shares 10 key lessons from his decade-long experience as a sole practitioner in architecture. He talks about the importance of learning from mistakes, understanding your financial state even if you're not...

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Navigating Your Business Journey with Quarterly Planning | 013
Jan. 24, 2024

Navigating Your Business Journey with Quarterly Planning | 013

In this episode, host Jon discusses the significance of strategic planning for business success. Drawing comparisons between embarking on a business journey and going on a road trip, he stresses the importance of setting a cl...

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Why You Should Think More Like A CEO with Janet Murray | 010
Jan. 3, 2024

Why You Should Think More Like A CEO with Janet Murray | 010

In this episode, Jon discusses the CEO mindset with Janet Murray, an online business strategist and copywriter. They delve into why many small business owners or practitioners behave more like freelancers rather than CEOs. Ja...

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Reflecting on Your Business: Preparing for the New Year | 009
Dec. 27, 2023

Reflecting on Your Business: Preparing for the New Year | 009

In this episode of Architecture Business Club, Jon encourages listeners to reflect on their past year in business and consider their business plans for the upcoming year. Highlighting the importance of setting an objective an...

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Business Coaching: Transforming Your Architecture Practice With Kris Baxter | 003
Nov. 15, 2023

Business Coaching: Transforming Your Architecture Practice With Kris …

In this episode of the Architecture Business Club podcast, Jon discusses with Kris Baxter the role of business coaching in transforming architectural practices. Kris, a Chartered Architectural Technologist and founder of Stud...

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