Welcome to Architecture Business Club with Jon Clayton!

Personal Brand & Visibility Episodes

Stand out in a crowded market by building a strong personal brand. Conversations about confidence, visibility, LinkedIn, public speaking, storytelling and being known for what you do best.
What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109
Nov. 26, 2025

What PERSONAL BRAND really is & why it matters for Small Businesses w…

Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part...

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How to Position Yourself as the Go-To Choice with Susanna Reay | 092
July 30, 2025

How to Position Yourself as the Go-To Choice with Susanna Reay | 092

Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her e...

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Capturing You: Personal Brand Photography in Architecture with Catherine Turner | 090
July 16, 2025

Capturing You: Personal Brand Photography in Architecture with Cather…

Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differen...

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How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
June 4, 2025

How To Build a LinkedIn Profile That Attracts More Clients with Maja …

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements ...

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Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068
Feb. 12, 2025

Building Buzz About Your Business: The FOMO Formula with May King Tsa…

Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May Ki...

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Communicating Your Brand With Confidence with Vardeep Edwards | 060
Dec. 18, 2024

Communicating Your Brand With Confidence with Vardeep Edwards | 060

Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real co...

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How To Update Your Personal Brand With Your Business with Laura Pearman | 058
Dec. 4, 2024

How To Update Your Personal Brand With Your Business with Laura Pearm…

Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business ...

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The Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042
Aug. 14, 2024

The Power Of Public Speaking For Architecture Firms with Jackie Godda…

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, w...

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Building Connections: The Importance of Networking | 037
July 10, 2024

Building Connections: The Importance of Networking | 037

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical...

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Being More Visible and Authentic with Fifi Mason | 019
March 6, 2024

Being More Visible and Authentic with Fifi Mason | 019

In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silenci...

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Building Your Personal Brand as an Architecture Practice Owner with Bob Gentle | 006
Dec. 6, 2023

Building Your Personal Brand as an Architecture Practice Owner with B…

In this episode of Architecture Business Club, host Jon Clayton invites Bob Gentle to speak about the importance of personal branding for architecture practice owners. Bob is known for helping business leaders all over the wo...

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