Sales, Pricing & Getting Paid Episodes
How To Stop Undervaluing Your Expertise with William Ringsdorf | 101
Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to cle...
How To Calculate Your Ideal Income: How Much Money Is Enough? | 078
Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers...
When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: P…
Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of ...
When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: P…
Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage...
Getting Paid On Time & Recovering Debts with Ronda Jackson | 026
In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your ...
Money Matters: Knowing Your Numbers with Mahmood Reza | 023
In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small pract...
Bite-Sized Client Experiences (First Date Offers) with Laura Robinson…
In this episode, marketing mentor Laura Robinson explains the concept of 'First Date Offers'. These are short, chargeable, bite-sized experiences designed to attract potential clients and give them a taster of your high-price...
A Different Approach To Pricing & Positioning Architectural Services …
In this episode of Architecture Business Club, host Jon Clayton speaks with service positioning expert, Janine Coombes, to discuss different approaches to pricing and positioning architectural services. Acknowledging common c...