Get More People To See Your Content (Repurpose It!) with Annette Mashi | 121

So you've got case studies or a portfolio of work on your website,

but are enough people seeing it.

In this episode, we are talking about content repurposing.

You'll learn the benefits of repurposing your content.

You'll hear an example of how it's done, and learn how to find

new ideas for your content and stick around to the end to learn

one thing that you can do today to get started.

Welcome to Architecture Business Club, the show that helps you build

a better business in architecture so you can enjoy more freedom,

flexibility, and fulfillment.

I'm your host, John Clayton, and if you're joining us for the first time,

don't forget to hit the subscribe button so you'd never miss another episode.

We are joined by Annette Mahi.

Annette creates magic with words.

She gives visibility to female architects, interior designers, and

women in the construction industry.

She positions them as experts demonstrating the true value that

they provide and helps them stand out from their competition so they

can attract the clients that they love and win their dream projects.

To get a free audit of your website content, just click

the link in the show notes.

So Annette, we are going to talk about content repurposing so that

the content that we make can, you know, work harder for us.

So, for example, this could be something like, uh, a case study on

our website, something like that.

And I know, and you, I'm sure you know as well, that there's many

architects, many architecture firms out there that have got.

Lots of content sitting on their website.

Um, they've already got content, so they might have case studies, they

might have a portfolio, maybe some project photos or blog posts, and it's

just sitting there on the website.

What are they missing out on here when it comes to their content?

Well, it's a shame because they built it and if you

built it like you built it, you say, I built it, they will come.

But I mean, that was only in field of dreams.

So the idea for any of your content is to try to put it out

there on multiple platforms.

You can create a LinkedIn post and then point somebody if you wanna read more

about whatever it is that the blog post is about, point them to the blog post,

send it in their email so you can have a link in your email that says, if you

wanna read more information about this.

Take a look at my website.

The idea for any kind of content is to drive people to your website

because that's where hopefully you're gonna be doing a lot of selling, and

that's where, um, people are gonna be looking to see what you do, who

you are, and why you're different than every other designer out there.

You mentioned there about the field of Dreams.

Uh, haven't seen that movie for a long time, but it's a great example, isn't it?

Um, the whole build it and they will come thing that we might think that we just

put this on the website and like, well, well it's on there now, so, so people

are gonna find it and see it, but we are missing out on an opportunity there

aren't we, to be able to get more people to be able to see it and discover it and,

and lead traffic back to our website by doing this contract repurposing thing.

Um, and you mentioned briefly there a few different ways that we can do

this, that, you know, we could be talking on LinkedIn about it, we

can be sharing it in newsletters.

So there's lots of different ways that we can do this.

We are gonna kind of walk through this though in a little bit more

detail, aren't we, together?

So, um, you have a process that starts typically with a big piece of

content and then works down.

So, um, could you perhaps walk us through that?

So how would say a case study on an architecture firm's website, how

would that then become like a blog?

A newsletter, social media posts, that sort of thing?

Could you walk us through that process?

Absolutely.

So The best is an example.

So I was writing for an architect.

He was talking about how to make it his home more energy efficient so he

could do a case study about what he did in order to make his home energy

efficient, and then what the challenges were and what the results was.

In other words, the end of the day it was, you know, 20% more energy efficient.

Okay, so that's the case study.

Or you could write and he could have a blog.

So he takes that same story, the same project, and make it into a blog.

Now the blog, he can talk about the furnace that broke.

He could talk about the windows that he needs to fix.

He could talk about the insulation, the solar panels.

So already we now have multiple topics in that one big, longer

piece of content in the blog.

Now I take that.

And I say, okay, well I talked about the windows, so let's write

a newsletter to my audience so that they can, that can encourage them.

It's drafted where you are in England.

So we wanna encourage them to have better windows.

How do they seal their windows?

And that becomes the newsletter.

And then a very, very short piece of that can then become the LinkedIn posts

where you're just talking about one specific thing that you could do to

make your windows a little, you know, a little more, um, I don't know, sealed.

All of those things can then point back to the blog and back

to your website where somebody can read more information about him.

So it's taking a big piece and breaking it down into lots and lots of little pieces.

I love this.

It's like the, the, the big original piece is like the kind of the main

course, and then there's like all these other appetizers that we kind of, um,

you know, um, put pulling from that.

And it's all coming from that original piece of content.

So we're not having to start afresh from sort of ground zero Again, we are using

what we've already got and repurposing it into other pieces of content that

are suit, you know, suited for those places where we're distributing it.

Yeah, you don't need to reinvent the wheel.

I know, um, you know, designers, we like to like do things new, but really

we, we, we don't, you can, you, you have so much, you put so much time and

effort into building those pieces of content into building a content library.

You might as well reuse it every which way you can.

I've definitely been guilty of this before pro, probably still am,

that, you know, we create this example being, say, this podcast, um, one single

podcast episode can be, you could, you can repurpose the, the heck out of it.

You know, that you can have video clips, blog posts, um, you know.

All sorts of different stuff.

It can be broken down into.

there's a lot of mileage there.

If you create something long form, like, um, you've got a long blog on

the website, long case study or when the case of a video or podcast being

able to take that transcripts, there's just so much that can be done with it.

Right.

And even if they're not hosting their own podcast, if they appear

on some of these podcasts, use that transcript and break that down into

the content that that exists into the different stories that you have.

Yes.

Yeah, absolutely.

Yeah, that's, um, it's a good point that.

Um, particularly with that, that scenario of like being a guest on

somebody else's show where it's a video show or, or, or audio podcast.

Um, yeah, there's no harm.

Just ask some, sometimes people will share the transcript or some promotional

resources with you, but otherwise just feel free to ask for it because then

you can use it on your own website.

Again, it's just that thing of kind of, I guess it's getting into that content

repurposing mindset that actually.

If you feature in someone else's content that you can still repurpose

it even if they choose not to.

Great.

And you're, you're giving them also exposure, so it's

a win-win for both sides.

Definitely.

So, um, I mean, I think there's a lot of people out there that,

that tell themselves that they haven't got stuff to write about.

Hmm.

They'll, they tell themselves this story of like, you know, well, what,

what have I got interesting to write?

You know, who's gonna, who's gonna want to read what I've got to say?

Um, but I think when we talked previously, you mentioned about

picking up story ideas from those day-to-day conversations with clients.

Um, have you got any suggestions for how to sort of spot some of those hidden

gems that we could use for content?

I think almost anything.

Almost anything can be content.

I was speaking with somebody today and we were talking about how somebody had

hired somebody to do the newsletter, somebody else to do the Instagram,

somebody else to do the video.

That they're, they've hired multiple people to do all of

those little individual pieces.

And I said, gee, it sounds just like, um, an architect who wants

to control the whole project.

And now you have all these other little p all these other pieces.

You have the interior designer, you have the electrician, you have,

you know, the structural person.

I said, you, you have all these other little pieces, whereas

you need the architect at the top to be able to do everything.

So you're taking the story of somebody who's, their marketing and their, their

marketing is probably pieced together.

In, in different, in it, it might not even be aligned.

It might not even be all work together because we have six or seven different

pieces, people doing the work, whereas an architect is overseeing everything.

So they really, instead of hiring a bunch of people, they should

hire one person to oversee it all.

And so it all has one unique voice and tone.

So it's, it's looking for these things that just happen on a day-to-day basis.

Anything that you are doing, anything that happens on a job

site, anything that you're, you're, you talk to a client about.

Um, a lot of people these days are talking about square footage

and the cost of square footage.

It's something that's happening.

Let's talk about it, let's write about it.

It's what interests your clients.

So we should have some content about it.

there is probably like tons of opportunities for

content ideas that, and I think.

That thing that some, sometimes, particularly like with the day to day

stuff that, that we do, or if you're an architect, the stuff that you do day

to day in your work, that because it's normalized for you, because you know

your profession very well, you've been doing it maybe for years, there'll be

aspects of it that you, you just think, well, who would be interested in this?

But for somebody that's not familiar with it.

It can be absolutely fascinating, kind of like pulling back the

curtain and, um, sharing some of the behind the scenes of projects

that people really love this stuff.

They really, really interested in understanding how things work.

So, um, yeah, I think like behind the scenes content would be, uh, would be one

particular thread that would be great.

And, um.

Yeah.

I think that you mentioned there about the conversations with clients.

I mean, clients typically, you know, they can ask a lot of questions.

Then you can end up sometimes like answering those same

questions time and time again.

I think, well, isn't that a great idea for a piece of content that it's like, oh.

Absolutely.

a blog post that answers that really thoroughly.

Here's the link to the blog post.

Go and read that and then let me know if you've got any other questions afterwards.

So, um, I think that's another benefit of, um, having this content kind of

working for you and repurposing these things that you've got that it, it

can help you throughout the whole customer journey kind of right from, um.

As part of your initial sales process, those early sales conversations,

when someone's thinking about working with you right through to

when you are working through all of the work stages of a typical

construction project with your clients.

And you know, any time there's something that ros, any explanation,

clarity, any questions that come up commonly, every single time you

identify something like that, that.

It's an opportunity for another piece of content that can then do

that work for you the next time

Right, right.

And then you, and then you add it as your LinkedIn.

I was having a conversation with a client the other day, and this is what I said.

Or this was my advice, so this is how I guided that person.

You know, this is how I guided my client.

And then you can, you know, leave a hint if you wanna read more.

It's in my blog post.

So you, you created the blog and now you've given the little tidbit on the

LinkedIn article, the LinkedIn post, that will drive them to the blog.

Yeah, I love, I love that suggestion and that the way

that you suggested wording it where it's like, Hey, I was talking to a

client the other day because the other great thing about doing that is it's

reinforcing to people that I work with, clients like people have hired me.

So it's like a subtle way of providing a bit of social proof that.

Look, I know what I'm talking about and people are already hiring me to

do this, and this is an example of how I helped somebody the other day.

So that's a really good idea to, to do it in that way.

I love that.

Yeah.

One of the things that a lot more people are talking

about, obviously the rise of ai.

You know, we can't kind of get away from it these days.

Um, there seems to be a new AI tool coming out.

Yeah, almost daily the, the rate of knots that it's happening.

And so with those tools everywhere, there might be a lot of architects out

there that are thinking, well, okay, so I've been on this interview, I can

just chuck this transcript from that interview that I did and, um, b it

in chat GPT and, and that's going to spit out the other end some content.

Great.

It's done.

Like my, my work here is done.

Um.

What is the difference though between that approach of just kind

of throwing your transcript into chat GPT and sort of hoping for

the best versus the other approach?

You know, maybe a smarter approach to how you repurpose your content.

I think that throwing your transcript first, I'm wondering

where they're getting the transcript.

That's number one.

But even if, even if they have a transcript, let's say you had a

client call and you take the client call and you, which is great.

I mean here, this is a perfect way to repurpose you.

Have a client call, you record the transcript.

Now you take that client transcript and you put it into chat, GPT,

and you will get something.

I, um, it's just, then you have to go and you have to massage it and you

have to rework it, and you have to think like, maybe you'll ask chat, GPT.

What questions did the client ask?

And so now you can get a list of questions that the client asked

and say, okay, so what, what were the answers that I gave them?

And then you wanna read through it to make and make sure that it's, it's coherent.

Make sure it's your voice.

Make sure it's your tone.

Sometimes chat, GPT is giving you words that you would absolutely never say.

Um, so it's, you can, you can take the information and, and use.

These tools because they're tools the same way as we have spellchecker.

And the same way as we have a calculator, we don't divide anything anymore.

We use a calculator and chat.

GPT is great for to be able to, as a starting point and then work back

and forth and make the changes, make the tweaks, make sure it sounds like

you, otherwise you get texts that's like, we design beautiful spaces.

Well so does everybody else.

So

Yeah, it could end up sounding a bit vanilla

if it doesn't have that, that personalization, uh, afterwards.

But you're right though, in that.

It is a great time saver.

It's a great way to, to get started with the content, but it's not necessarily

like perfectly polished and finished and ready to go just when it comes out.

The other end of, of that prompt, um, I found that, um.

It, it is a great time saver and it's really useful, but even with a pretty

good prompt, you know, I think that if you just put a transcript from an

interview in there and just say, write me six LinkedIn posts based on this

transcript, it's not gonna be great.

Um, you can add more to that prompt or you can give it examples of your own

writing for it to sound a bit more like you, and it can do a better job, but

it's kind of like still needs, you know.

A bit of finessing at the end, and as you say, to make it sound like you, I think

if I, if it comes out with words and right words that I wouldn't use in conversation,

I, I like to have my writing sound like me, so that when somebody talks to me in

real life or, or on a video call, that if they'd read my LinkedIn post that

they, they sound like me, that they're using similar words, the same words.

Kind of a similar tone, and that unfortunately can get lost a little bit,

um, if you're overlying on the AI tools.

Um, but yeah, I think that's the approach, isn't it?

Use them to use these tools to save time and then just do that finessing

and personalization so that it still sounds like you, before you

Right,

publish.

right.

Because you want it to sound like you, I mean, it's your voice.

You, you, you don't want it.

It would be the same thing as using these tools to generate a drawing for you.

I mean, it's, it's probably not the same as your work, as, you

know, the architectural drawing.

So you, you can't just copy, paste whatever it gives.

Do you have any, any particular words that you

see in social media posts that you think, oh, that's chat, GPT?

There's a few that I can think of that just gives me the ick, like I, um, vital,

it seems to love to use the word vital, and either one is, um, delve or dive deep.

You know, I, I notice that quite a lot.

So, um,

I see magnetic, magnetic, like magnetic content.

Magnetic, yeah.

That I'm like, I don't want it to be magnetic.

So there's, there's definitely some words that I see that I'm like, now I

would, but I, but I always ask, even, even if I'm using it to kind of set up

from the conversation that I have with somebody, even if I use it as a starting

point, I still go back and say, I don't think that's what the client, that, that

doesn't sound like my client, you know?

And I, and I. Say, you know, what did she really say?

Or what's it really, what words did she really use?

And then I'll go through the transcript on my own and take a look

That sounds sensible.

So, um, Annette, you work with architects on blogs, um, newsletters, LinkedIn,

and you, you do this as a package, like those things kind of working together.

So why does that matter?

Why does it matter to have those.

Different elements working together and what, I mean, what, I guess what

happens if you just do one of them versus actually considering this as, um, a

package of the blog and the newsletters and the social media posts as well.

The idea is that different things do different things.

In other words, your LinkedIn post is going to make people aware of

who you are and they'll take an interest in you and in your writing.

Um, the newsletter is going to keep somebody nurtured over a period of time.

It takes a very long time for somebody to say yes.

Please build me a, a $5 million home.

So they're not gonna, it's, it's not like hitting the button on Amazon.

Yes.

Buy me, you know, toothpaste or something.

You know, it takes time for them to decide that, yes, I wanna hire somebody.

So you're nurturing that person month by month, by month, by month,

until they make the decisions.

And then the blog is a longer piece of content, which is where they can really

find out how you think, how you work, what you've done for other people.

And they can learn things like which countertops I, they should

choose for their homes, so different materials they should use.

How much does it really cost to build your dream home so that that

longer piece of content is, is there?

Each of those different types of content's doing a different thing.

You mentioned that the LinkedIn posts are great for building awareness, so

people, more people become aware of you that didn't know about you before because

they, you know, hopefully, obviously a little bit dependent on the algorithm and

that as well, but, but it, that's a way of building awareness of your business.

The emails you mentioned is great for nurturing, so once people have.

Uh, discovered you maybe expressed an interest in working with you.

Maybe they've filled in your contact form on your website or downloaded a freebie.

They've done some action that's then got them onto your email list so they've,

you're giving them something that's then.

They're exchanging and paying for it with their data.

Essentially they're giving you their email address and opting in to hear from you.

and that's so important.

It's such a good point you raised there about the timeframe for people to be ready

to invest in working with an architect or an architecture firm, because this

is potentially like, other than buying the home, it's probably the biggest.

Project that they'll do in their lives in the renovation, or if it is

at the new built home, this is the biggest thing they're ever gonna do.

And that is not something where you go from initial idea to, you know.

Starting the build.

Like that's not something that happens in days or weeks,

or sometimes even in months.

It could be well over a year.

You know, you could have people that, um, are interested in, they're doing this

project and it might be a year or two before they're actually in a position

where they're ready to hire an architect.

So, um, the nurturing piece is so important.

Would you like to hear the statistics?

You want the

statistics?

I would, yes, please.

85% of interior designers don't have emails.

So I'm gonna take it as designers in general, 85% do not.

That means that if you have one, you're in the upper 15%, you're already way

ahead of your competition just by emailing people on a regular basis.

Geez.

And by regular, I know, I mean.

Given the context of this, this period of time, from initial idea to ready to

buy, how often would you say is enough if you're gonna be emailing a newsletter

or something similar to your list?

Certainly not daily

No.

and weekly.

And weekly might be a little too difficult for people to, to handle.

So, but at least once a month you are popping into their inbox.

Even if they don't read the letter, they see your name and that awareness and

that, oh yeah, I remember that architect because they, they may have gotten your

name as a referral from somebody else, and now, now you're on their radar.

So stay on their radar and in order to stay on their radar, they're

gonna check you out on your website.

They're gonna check you out on social media, and if you're on their, if

they're on your mailing list, then they're getting information from

you on a regular basis, and you're gonna be the top of mind person.

They're gonna choose.

That is very sensible advice.

I, I totally agree actually.

I mean, I think given the duration of time once a month even,

that, that, that feels like.

It is still gonna be enough to keep you top of mind over that period of time

that we're likely to be looking at.

And as you say, even if they don't read it, they're still getting that little

cue, that little reminder of like, oh, you know, that that company is still in

business, they're still doing things and designing spaces, and those different

pieces of content can interlink because then the, the email that gets sent

out, you know, if you've also done the.

The blog post on the website, you can then be resharing that on your email

newsletter and your social media posts.

So all those different pieces of that puzzle, it's like this content ecosystem

that's all kind of working and supporting each other and, um, directing people

to connect with you in different ways, you know, spend more time with you, um,

particularly with the,

It's the flow.

Architects love the flow.

It's the flow.

It's, yeah, it's a good, it's a good analogy.

It is.

It is the flow and, um.

I think that thing, particularly with a long form thing, the, the content,

like the blog posts or podcasts, this type of long form content, that is a

really good way for people to spend more time with you and your brand,

um, so that by the time that they are getting to that stage of readiness

to invest, but if they've already.

Read a dozen blog posts on your website, or they've watched a video interview

you've done, or listened to a podcast, they've maybe already spent several

hours with you already and compare that to an architecture firm down the road

that doesn't have any of that content.

They've not been able to do that with that firm.

So you've got this advantage there by having this working for you.

Yeah,

Hmm.

So you, you worked with an architect, um, for about four years and they, they

were publishing eight blogs a year.

Um, that, so it's not even once a month that they were publishing that

blog and she's getting the level of inquiries that she wants from that,

from eight blogs over that year.

What does this tell us, Annette about?

About how this can work for people?

So.

It's a content library.

We built a content library and it's, she's talking about many different things

and we're using these pieces of content to connect with each other so people

are spending longer time on her website and reading about her and making that

decision, and they're getting to know her even before they make that call.

Like we, you just mentioned even before they make that call and

say, yes, let's, I'm ready to go.

They've discovered how she thinks.

That she has expertise, that she's worked on other people's projects,

what she's done for other people.

So it's given the, the clients' ideas on what the architect can do for them.

So it's, it doesn't have to be heavy lifting.

It's not a blog a day or anything like that, or newsletters

and emails and, and things.

It's investing in the right type of content that will appear on your

website that will nurture people, that they can read it over that

time to be able to be ready to buy.

Know you're the right architect for them.

It's a great approach because particularly with like the

blog posts on the website, like this is, um, if it's a good blog post that

provides value and, and helps people.

So it's either, it could be providing advice, it could be providing

inspiration, could be sharing a story from working with one of your clients.

Um, there's all those different opportunities there.

But this could be working for your practice for years.

Years to come.

Like you could still be getting people traffic to that.

So it's good for

SEO.

Um, you could also still be, still resharing it on your social media and

in your newsletters in the future.

Um, because that's the thing as well, that if you, if emailing your customer

base once a month and you've got a body of work, this library that you're building

on your website, honestly, like, they're not gonna remember what you shared.

Nine months ago, you can actually reshare some of this stuff as well.

You know, like we don't just like share once and then, and this in this

spirit of this content repurposing.

Like we don't just share things once.

We want to keep squeezing more juice out of it and resharing it.

So, um, yeah, we don't necessarily need to have.

Dozens and dozens and dozens and dozens of blog posts there.

You know, it could have a few really good blog articles on

the website that potentially could do a lot of heavy lifting.

Absolutely.

And connecting one with another, which is really good.

In other words, if you're writing specifically, I could,

you could be writing about the design of a specific project.

You could be talking about the lighting in that specific project, and then

you point them to an article talking about circadian rhythm and lighting

and what that's all about, and.

Then you can talk about health and wellness and how does that work?

And then the lighting you, you add that one piece of lighting in with yoga, the

yoga studio that people built, and you're connecting all of your articles together.

And so people are reading and whatever interests them, and then

they learn more about the architect until they're ready to buy.

Mm, that's a really good idea in that.

So, so there, if, if we've already got a few blog articles on our website and

we add a new blog article that we could.

Take a look at our other articles and see if there's any that are

related, any related topics.

We can then link those pages to each other, which is going to not only,

well, for the customer's point of view, it's making it even more valuable

because they're reading that article and then they're getting links to

other related topics and articles.

That they are gonna get value from.

So it's better for them, but also it's increasing the dwell time on our

website, which is great for us as a service provider because they're now

spending more time on our website instead of leaving to go and learn

about that thing somewhere else.

So it's a win-win.

Yeah.

Yeah.

More people should do it.

Yeah, absolutely.

Yeah.

It's something that I, um, I could probably do with doing more of that

myself actually with this show.

Thinking about when we create a new episode, um, what other episodes

do we have in the back catalog that are related to the topic?

And then linking to those in the show notes as well, or

referencing and mentioning them.

Mentioning them in the, the episodes.

I think you just did that on a, i, I listened the other day

when you talked about your a hundred plus episodes and then you said, these

are the episodes and if you wanna learn about this, there's more there.

And it's you, you're people are learning from you.

The more they learn from you, the more they know you, they like you, they

trust you, and the more they're ready to do business and give you their money.

that's exactly it.

So, um, if.

If someone who's listening to this now, if someone's listening or, or watching

this, 'cause we have these on YouTube now as well, and they want to start

repurposing some content that they've got and they wanna start today, what's one

thing that, that they should do first?

What, what would be one thing they could do to just get started with this?

So first, see what you have.

So like we talked about, you don't need to reinvent the wheel.

Let's start with what we have and then what, let's map it.

Try to map it into the different pieces and see what's missing.

And you can even use chat, GPT, say, I have this blog post, I have this

blog post, I have this blog post.

What, what are people missing?

And I would also suggest, what are the questions your clients are asking?

Or what are the people, if you're doing discovery calls and things

like that, what are they asking?

What do people wanna know?

What do they need to know in order to start working with you and

then create a blog about that?

Oh, that's a great one.

Yeah.

So to begin, take a look at what we've already got and try and

see what opportunities there are from existing content that we can

repurpose and then think about.

What are the things that the customers need to know to work

with you and thinking about those questions that you often get asked?

Um, that's that.

I mean, just with that, like we, we should have a good amount of

content to get started with some

a year's worth of blogs.

a year's worth of blogs.

A year's

worth of blogs.

Yeah.

Even, even, even your process.

I think that's the next piece that I'm gonna be writing for, for my client,

because we talked about all the, we talked about materials, we talked about flooring,

we talked about ceilings, we talked about windows, we talked about, uh, landscaping.

And I said, but we need to talk about your process.

What's it like to work with you?

What are the steps that people need to go through and put that together as a blog?

I would say, um, I'd just throw in a couple of book

recommendations for everybody.

Um.

They ask you answer by Marcus Sheridan is a really good content marketing

book, which you can get some ideas from.

And um, another one I recommend is Content Fortress, um, by Martin

Huntbach and um, Lindsay Cambridge.

And I can't remember the episode number off the top of my head, but

I interviewed Martin a little while back and um, that might be an episode

to go and check out after this one actually, as, um, there we go.

You see, I've inserted

the done the thing that I said I was gonna do there referencing into the episode.

Um, but yeah, those would be a couple of book recommendations that

might help also kind of stir up some, some ideas for new content.

Um, Annette, we've grew quite a bit there.

Um.

Is there anything else you wanted to add about content repurposing

that we haven't already covered?

Um, I think I'd like to just mention in marketing in general, um.

Let's talk about the benefits.

Talk about the benefits to your clients.

What are your clients getting?

Not the features, not this many rooms and that many, you know,

this square footage or whatever.

What's the benefit that they get?

So it's, it's really important to position for, for the architects to the

position themselves as, as the guide.

I'm guiding you, the client is the hero, and these are ways that I can help you.

Fulfill your dreams, build the home that you're envisioning or the,

the office space that you need.

Um, I designed my soul space, you know, the soul space that you can live in.

Um, so it's, it's important to put client first.

Try to think about the client first.

A lot of, um, things that I see are, we did this and we did

that, and we won this award.

The, the client wants to know what you can do for them.

Try to make all of your marketing and when you're repurposing and things

like that, think about the client first and what does the client need to hear.

I suppose a simple exercise is to go through your website

and your social media and look how many times do we use the word we

and how often do we mention you?

Yeah.

We designed beautiful spaces.

We are great.

Hire us today.

Exactly, exactly.

So just, you know, that, that little exercise to reposition it into client,

you know, client first, client facing, um, will, will definitely help.

Yeah.

There's another question I wanna ask you in that this is my new regular question

that I'm asking all of the guests.

Um, what is one resource that you use in your business that

you couldn't live without?

So.

Resource.

This could be, it could be a website, it could be an app, a gadget, it could be

a book, podcast, any kind of resource.

Does something spring to mind that's an essential for you?

my network of other people that I work with, um, I think is the,

the number one resource that I have.

So, days that are hard, days that are difficult days that things

don't go exactly how they should.

Days that I want to celebrate, um, things that I want to share.

Things that I wanna learn from, decisions that you need to make,

have a network of people that you're working with that support you,

that help you, that encourage you.

So I think people, people, people people and, and the network that you create.

Um, and, and it doesn't, and it can be other architects, you know, share that.

Don't be a, there's plenty of work for everybody.

There's plenty of building going on for everybody.

So, you know, share.

Share your clients or your clients, their clients or their clients.

And, um, I think that sharing and, and creating that network that the network

is, is the most important thing that I probably couldn't live without.

Yeah.

I dunno who said it, but, um, that's, that phrase isn't there.

Your network is your net worth.

Ah, nice.

Mm-hmm.

Yeah.

Yeah.

It's so true though.

And there's a lot of value from, um, collaboration, but, and particularly

with other people in your industry that, um, I, I think sometimes

we struggle with it because, you know, particularly when it's like.

Oh, the competitors, I'm not sure I should like hang out with them or

talk to them, but if you can change your mindset around that and have

more of, um, an abundance mindset that there is enough for everybody.

There's so many benefits to getting to know the people that do

the same sorts of things as you.

You can really learn a lot from, from other people in your space.

Um, so yeah, that's a great, a great suggestion for a resource there.

Annette, I've really enjoyed this conversation.

Um, thank you so much for, for sharing your expertise with us and, uh, for

joining me today for this conversation.

Um, if people would like to connect with you online, where's the best

place for them to do that for?

So, LinkedIn.

LinkedIn.

LinkedIn and LinkedIn is where I hang out.

Brilliant.

Okay, well I'll make sure we put your LinkedIn profile.

Um, we'll put a link to that in the show notes and the description.

What about your website?

Do you wanna remind people how to find your website?

Sure.

It's wright wizards.com.

Great.

Great.

Perfect.

Thanks again and that it's been a pleasure.

Thank you, John.

It was wonderful.