How To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074

How do you stay in touch with your clients and follow

up with potential customers?

If you are tired of people not answering your calls?

Slow email replies, or worse being ghosted altogether.

Why not consider using WhatsApp as part of your business communications?

I'm joined by Helen Nurse to explain how you can use WhatsApp to engage with

your customers more effectively In this episode of Architecture Business Club.

The weekly podcast for small firm founders who want to build their

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Now let's learn more about WhatsApp.

Helen Nurse is the co-founder of Digital Agency Capture One Specialists in

creating digital content, video filming post-production, and presentations.

For the last five years, she has specialized in chat-based

communications, helping businesses and organizations to use.

WhatsApp automations and interactive strategies so you can make

communication with your customers more efficient, personal, and effective.

To learn more, head to capture one.co uk and download Helen's

free mini guide, 10 Powerful Ways to Use WhatsApp in your business.

Helen, welcome to Architecture Business Club.

Hi, John.

Thanks having me.

This is Fab.

Oh, it's a pleasure to have you here.

Helen we've met a few times in person, haven't we, at conferences and things,

but I'm, I'm interested to know when you are not working on chat bots

and WhatsApp automations, what, what do you like to do outside of work?

Uh, well, I've got three kids, so they, um,

keep me the busiest, busy.

Uh, they're quite an age spread as well as my youngest is eight and my oldest is

18 and I've got 15-year-old in the middle.

So they do all of the sports and the drama and the.

Of the dance and all that kind of stuff.

So yeah, generally it's driving them around and standing on

football and hockey fields.

Um, and in addition to that, we love to travel, so we, we do do a lot

of traveling to different places in the UK and around the world.

So, yeah.

Fantastic.

Didn't you do a day trip to the RICS a little while ago?

Oh, no, that wasn't me actually.

Uh, that was, that was Jeanette.

Um, I know

was Jeanette

Yeah, actually I spoke to her about that because, um, it

was amazing her and her husband.

Do a business partner.

She also works with her husband, as do I. And she said they literally had like

a day's business development in Yeah.

In a Visa.

And I said, oh my goodness, we're gonna so do that.

Um, there's a Facebook group called Extreme Day Trips where, um, I'm

literally obsessed with that.

You can Yeah.

Do all these bonkers things in a day, so,

That's crazy.

Yeah.

What my, um, my dad and I, many years ago, I think I was probably

teenager, we did a day trip to Iceland.

Oh wow.

not, not the supermarket.

There are, you know, the actual country of Iceland.

and I guess it was one of these like.

Organized tour things where you, you set off really, really early in the

morning and then you flew out there and then we, we were picked up by

a coach and then we, we had like so many hours in Vic and, and visited,

I dunno, like a geezer or something.

And, and ended up at the, um, the Blue Lagoon.

So the famous sort of.

Thermal pools there.

Really cool.

I mean, this is probably absolutely terrible for, um,

carbon footprint and things.

I guess the plane was flying anyway, so I'm, I'm trying not

to feel too guilty about it, but

up numbers.

yeah.

Yeah, that's it.

Yeah.

Yeah.

Philip some empty seats.

So, um, Helen, we, we are gonna talk about WhatsApp and how, how people can

make better use of it in their business.

And I'm, I'm really excited about this because I think probably I. Everyone's

familiar with WhatsApp and have, I dare say, most people have got it

installed on their phone, but they might not realize the potential, the

different ways that they can use it.

So, firstly, why, why WhatsApp?

For business owners in particular over other ways to stay in touch?

What's so compelling about using WhatsApp?

Well, I mean, as you've already said, John,

it, people are using it.

They're already using it as an app.

They know it, they, they trust it.

Um, they're using it for the majority of their communications.

I read a, a study recently that said, I think about 74% of, um, UK

adults use it daily and rely on it.

Um, so we all are using it.

And it's an instant way of, of communicating.

Um, so in respect of businesses starting to use it, it's a really, really effective

way to communicate with your customers and who the people who want to hear from you.

Um, and I think that's the key thing I always say to, to businesses

and organizations who start using WhatsApp want to start using it, it's.

Not about just trying to get out to all and everyone on WhatsApp.

It's about engaging with people who are already in your audience and making

that engagement much more effective.

Um, and if, if you use it in, in that way, then the, the results are incredible.

I mean, if you compare to sort of email open rates like nine 98%, open

rates in WhatsApp are pretty standard.

Um, and obviously we'll all know email open rates.

Uh, you know, you, you're doing well if you get over 30%.

And the the thing is as well, because it's instant.

People get a notification, they see it, they can engage in a moment.

It's, it's so much more interactive than email.

You can do so much more with it.

With, with email, we'll all know, you know, we have massive crowded inboxes.

You'll glancing down your emails to see what's relevant.

What do I need to read right now?

And, and most of the others just get ignored or forgotten and even.

For the emails you need.

So for example, if you're going to an event and you get sent, um,

information on, on email, you have to then, particularly if you're out and

about, go on your phone, go into your email, search for the right email.

You can't find it.

It, it's a real pain.

And then even when you get onto the email, you have to click

on links to get information.

It could be quite time consuming, whereas what you can do now with WhatsApp is

make that communication much easier, much more instant, much more interactive.

So it's, it's good for both the business and for the user.

So it's win-win.

That sounds fantastic.

And what would you say is the biggest myth or misconception

when it comes to WhatsApp?

Um, for businesses.

I interestingly, I did a, a poll on LinkedIn about this recently actually,

so I can tell you exactly what it was.

The biggest thing that came up was that people thought it was gonna be

spammy or they would be, they would be, uh, perceived as sending spam.

Um, and as I said before, it's actually the opposite.

And this is what people, when they understand this and they go, oh, okay.

Brilliant.

And it's really, really powerful because the great thing about WhatsApp

is it's got really strong anti-spam, um, regulations because it's owned by

meta, meta are really hot on it being a platform that people use for their

primary communication that they use with people who they know and they trust.

Therefore, they will restrict your account as a business if

you are doing anything spammy.

So that means that.

When we are use, when we are working with our clients to, to use it, we are

making sure that they're using it in a way that is relevant and is wanted by

their, their clients or their audience.

So we are never just sending out blanket messages in WhatsApp to people who

aren't expecting them, because that's gonna get your account restricted

and that's not the way to use it.

We're using it in a way where people have.

Opted in, they, they need the communications or they want the

communications, or they want that nurturing piece with you or they

want the, um, the relevant messaging that you're going to send to them

and it's actually helpful to them.

And if you use it like that, then it's incredibly powerful.

Yeah, so we're not just talking about blanket spamming everybody

in our contact list with messages about our business, buy from us, buy our stuff.

This is not how we're condoning using WhatsApp at all.

Not at all.

'cause not only will no one buy from you, you'll Yeah.

And you'll lose complete face and reputation and everything.

You'll get your account restricted.

So, I mean, why would you do that?

I mean, you shouldn't do that in any, any marketing anyway.

But yeah, definitely not with WhatsApp.

No.

Okay.

Helen, could you please give us a quick rundown of some

different use cases for WhatsApp?

Yeah, absolutely.

I mean, there's so many ways that it, it can be one, people realize, oh.

You know, I can use it for this, I can use it for that because it's so interactive.

You can have, it's not just for chat.

So it is, there's a back and forth chat, um, obviously is the main way you use it.

But you can have videos in there, you can have, you can create quizzes, you can

have PDFs, resources, all kinds of things.

And the really clever thing is that you can, you do so much with the data of the.

The conversation or flow that someone goes through in your,

in your WhatsApp conversation.

So, um, you can pull details of what people have said, what information

people have given you, results of surveys, things like that.

You can pull that into a spreadsheet.

So it could be really powerful.

Um, so for example, if a, if a, a client, um, of s was at a trade show, for example,

like an exhibition, um, and obviously.

Probably a lot of your listeners have done these kind of trade shows or events,

and most people collect information by email or, you know, they'll do,

might do giveaways or people try and do some mad creative stuff, don't they?

But usually people do the BOG standard email stuff to capture details.

Um, so instead of doing it that way, um, if you actually get people to opt

into a QR code, um, or to a link or do a survey via WhatsApp at your stand, then.

Um, you can do so much with that following them because I mean, one

really cool thing you can do is immediately as they leave your stand,

you could send them a little video.

And this is all done with automation, so it could be triggered.

So, um, after they've done the little survey on your stand or entered the

competition via WhatsApp, a minute later they could get a video sent.

Thanks so much for visiting our stand.

Uh, it was really great to meet you and then could take them into a further

little conversational stream, could send them some information, could send

'em a voucher code, that kind of thing.

So that's one example.

You can also pull that data from all the people at the trade show.

So this is what we did for our client, um, into a spreadsheet.

So as the follow up, you, your sales team or.

Whoever is following those people up can actually see at a glance, okay, these are

the people that are based in this part of the country, or these are the people that

we've got this type of information from.

So they've got all that information really easily to at hand for when

they, um, do those follow up calls or follow all follow up in WhatsApp,

which is just so much more powerful.

'cause you can imagine when you go to an exhibition, you get.

Billions of emails afterwards who don't get very many WhatsApp messages.

Um, and the same, we, we've also done a similar, um, thing for people who

are speaking at these type of events.

So for example, if, um.

Uh, a client of ours was speaking at a conference built environment conference

and wanted to be able to connect better with the attendees afterwards.

Um, so if PE people can actually scan a QR code or go to a link or, um, use

an incentive to get, uh, the resource, the resources or the, the slideshow or.

The information after the event.

But if they, after the talk, if they get it in WhatsApp, it's a much more

personalized way that he was able to actually send that to them and, um, have

that much more personalized follow up.

Like say it can integrate little videos and the follow ups can be

more tailored to their interest.

Um, so that's, that's kind of one example, couple of

That, that would've been really useful for me.

Um, I spoke at London Builds last year.

Oh, okay.

Yeah.

And that would've been a really good way to quickly

be able to follow up and interact with people in that audience.

So yeah, I'm, I'm really excited about the potential for that, for any kind of

events that I might speak at in the future that, that sounds like a really good way

to be able to just follow up with people and, and continue the conversation.

And also what you can do, which is really cool, is as part

of that follow up, you can ask them a couple of questions which then gauge.

What further information you send them.

So like the type of inquiry they might be, or, I mean, quizzes is

another brilliant thing that you can do as a good lead magnet.

So I'm sure you'll talk to your audience about lead magnets and

qualification tools and things like that.

Um, so if you do that in, in WhatsApp, it's a really quick and easy way

for someone, and particularly in.

A consumer sector.

So for example, um, if you, if you are a, a landscape design company, might

do like five things to consider before redesigning your outdoor space as a quiz

and someone goes into WhatsApp to do it.

So they don't have to download anything to do it, they don't

have to access links or anything.

The, the, it can be, it can be fun as well.

Have images and stuff like that in there.

You can access it from offline.

Um, so, uh, flyers, posters, things like that, as well as online, um,

links and through the website.

But what you can then do as a result of that quiz is you can

capture the, the user's preferences.

So are they residential, commercial, what's their budget

range or that kind of thing.

And you can then segment them.

For, to be able to, so you could do something like that at the end of

a, so for like you mentioned your talk, you could have, you know, if

you want to do my quiz, take the quiz here in WhatsApp and that will enable

you to do that kind of follow up.

That's, um, really quite relevant Then.

That's so cool.

So we can actually use WhatsApp as a lead generation tool as well

to be able to help with that.

Definitely yes.

And because you can make it so, um, like I say, so tailored and

really segment the audience for that lead generation campaign.

So, um, you can ask some key questions, um, throughout that process, and

then it makes the, the further follow up, much more relevant.

And so you're converting it, uh, much higher level ultimately.

And it's a lot of that stuff that we can automate, we can develop

like a flow to whether somebody answers yes or no, or what option they choose.

So this isn't us having to manually

No, this is

to every individual thing.

and this is the beauty of it.

It's all automated.

So you set up these flows and these really clever sequences.

So based, and it, it's a bit like, I often say it's a bit like one, those

choose your own adventure stories, you know, when you were a kid and you'd have,

you know, go to page eight for whatever.

Um, I dunno if they do them so much anymore, but I used to love them.

Um, but it's kind of like that.

So depending on what, what people choose, they will then.

Go into, uh, potentially a different sequence or different conversation

depending on their, um, their choice of, um, the information they've given, all

the button they've chosen or whatever.

And we also set up nudges and reminders so that people might be in a flow or, um,

they might be accessing some information, but we, we all get distracted.

You know, the kids might come in, the dog might need letting out or whatever,

and they stop doing what they're doing.

Um, the nudge and the reminder might just say.

Are you, do you still want to continue or, um, whatever that reminder is, maybe

an hour later brings a lot of people back in, because like I said, if people

are on email, they get distracted and they don't necessarily go back to it.

And we're all busy people.

We forget what we're doing.

So all of this can be set up with automation.

Um, there is also the live chat element, which does mean that there is a personal,

so, um, if people ask questions or go, as we say, outside the flow, I. Uh, that

stuff can be picked up with AI as well.

So there's an AI element that's really cool to pick up.

So companies who have a lot of frequently asked questions, or they can have this

run in from their website to pick up a responses to a lot of the main questions.

But then if someone asks something that needs a more personalized response,

it goes into live chat and your team would be, um, sent a notification

saying, oh, John's in live chat.

He's got a question and you can go in quickly answer it.

It goes straight back to them in WhatsApp.

Um, so that is a, that's a cool part of it as well.

That is so clever.

And in terms of the account that people would need for this, is this from

a, like a personal WhatsApp account?

Do we have to set up WhatsApp for business?

I.

So it's actually, there's, there's kind of three types of WhatsApp

if you like, which is a bit odd 'cause the user only only gets the, the

message through their personal WhatsApp.

But, so you've got WhatsApp personal, which is what you and

I use every day with friends and family groups and things like that.

You've then got WhatsApp business, um, which is, it does

allow you to do some, some.

Stuff.

But you are using it predominantly within a WhatsApp app on your phone still.

Uh, you can have multiple users, multiple people within your business.

I think up to five can have it on their phone.

There's a little bit of, um, clever stuff you can do with a bit of

automation and things, but you can't do the really advanced stuff

that comes through using WhatsApp.

API.

Which is what I'm talking about.

That's, that's how we use it.

So the way that works is it's connected through the Meta Business Suite.

Um, so obviously it's, it's part of meta.

Um, so you connect the number through Meta Business Suite backend there, and

then you work with an external piece of software that plugs in to that,

which is what you use to build your flows, build the automation, run the

live chat, all that kind of thing.

Um, there's a few different pieces of software that.

That you can use that are available.

Um, they, they vary in terms of how, what you can do, the functionality

and the, the sort of advanced features and how easy they are as well.

Um, where agency uses, so the piece of software we use is called ManyChat.

It's really robust, um, software that was created and still.

Still runs Facebook and Instagram automations, but now also runs WhatsApp.

Um, so we are specialist users of that.

And my team are, um, educators in that, um, software.

They're sort of what, what, what we don't know about ManyChat.

No one knows really.

Um, so, so yes, it's a piece of, so we're quite transparent with our clients in

terms of, they will also be admins on it.

They can.

Um, they, they can use the live chat part of it, but we basically help

them to, to get the flows and the structures and the conversations, right?

Because that's what's really important when you start to

use WhatsApp in this way.

It's what's your objective and what's the conversation flow going to be

and what, and how are you delivering that in a way that's going to, um,

engage best with, with your audience?

Presumably that once these workflows are built out, that

yeah, I imagine that there's a bit of work, quite a bit of work to do up

front to set everything up, but then once that's done, that this could,

Exactly.

I.

of, some, I don't wanna say set and forget, but

No, no, absolutely.

No, you're right John.

Absolutely.

And that's what's brilliant about it.

So once they're there, then they are just running the, they can be

running campaigns, they can be, I mean, we have one client who uses

various funnels through their website.

So depending on which part of page of the website, someone can click on and

go through one WhatsApp funnels and they get so many leads, um, a day through

their WhatsApp funnels, through their website, and they're not having to.

Do anything to, to manage that, obviously.

And you've also got the.

Like I say, the live chat AI side.

So for clients who have a lot of people coming in asking, um, regular,

the same type of inquiries, the same type of questions that can take

away all of that manual headache.

And in addition to that.

Have a higher chance of converting them.

'cause it's not a lot of the time with just a normal web chat box, it might deal

with a question, but then it's not giving you any follow through as the customer.

Whereas what we would do with WhatsApp and the the flows we create is if someone

comes through the website and our, and.

Has a question which the AI responds to, we then send a follow

up that might be related to what the question was to give them.

Maybe, you know, it might be giving them a voucher or further information or that

kind of thing to be really super helpful and have more chance of converting them.

I love this.

I think a couple of the things that I really like in particular is one that,

particularly for small businesses.

Resources can be scarce, you know, in terms of like having, um, somebody to

respond in a timely way and to answer questions when somebody gets in touch.

That, to be able to put some systems in place that helps to automate that

and to save an awful lot of time, that, that, for one, is a huge win.

And just on the theme of time, that if you are able to use something like WhatsApp

and this automation to do that, that you are able to respond much quicker.

So rather than say, getting the website form filled in, or maybe there's a, a

phone message or an email that comes in and, and maybe you check in later that

day, several hours after they've made that first contact, and it's like, oh.

Somebody's filled in the website contact form.

Right.

Okay.

So now I'll then try and email them and then maybe they don't check

their email till the following day.

And whereas with this like this could all happen really quite rapidly.

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Now, back to the show.

There could be several touch points that all happen literally.

Like within, well potentially it could even be minutes, couldn't it?

That's efficien of not only the, the, so the business, it's great

because it's, um, like you say, you're saving time and resource and everything.

And stuff's happening 24 7 for your business.

That's brilliant.

But it's also great for the user or the customer 'cause

it's a better user experience.

'cause we know we're all.

In the immediate world now, aren't we?

We want stuff now.

We want, you know, we want responses straight away.

We want information when we want it, and if we are looking at something and

we can capture that person's attention and convert them within a timely

manner, or even if it's sending them more information, we're just doing that

nurture piece right from the start, and we're creating that professional.

Um, relationship from, you know, right from the start, like you say, rather,

I mean, interestingly yesterday, I, um.

I was buying a, well, I didn't actually buy it in the end, which I'll tell

you why, but I went on to, so my husband sent me a link to a wooden

door that he wanted to buy for some work he's doing in the, in the garden.

Um, it was a bespoke size wooden door and he'd found this particular

company and he was struggling to find this particular size of door.

So he'd found this company.

So I went on to their website.

He said, I need this one.

There were, uh, I dunno, a dozen of different doors on there.

Um.

But there was no way to order it online or contact them other than email.

So I did then email them and I said, you know, I'm interested

in ordering this particular door.

Please, can you tell me how I do it?

They came back to me, I think it was seven hours later, saying,

uh, yes, absolutely, and just transfer the money to this account.

It was all very manual and, and I was.

Just made me think, well, I'm not that sure about you as a

company if that's your process.

It did made me quite so I didn't order from them.

We ordered from somewhere else.

Um, so it just shows in.

I mean, maybe that's, I shouldn't be quite so quick to judge, but I think

we all do judge the professionalism of a company based on how responsive

they can be and their systems.

I think that.

We live in an age of instant gratification.

So people, so society's used to being able to order a product on Amazon Prime and

have it delivered like the next day, or be able to just go, I want to watch this

Fillmore program and just go on Netflix and immediately be able to watch it.

And that's very different to how society used to be.

So if you think about that, your business, if the way that you.

Operating in your business is still like the way that everybody

did things 20 years ago.

Yep.

generally like people's expectations of, when they should get

a response or how quickly things might progress are potentially very different.

I

They are very different.

I agree.

And we can argue, you know, the wrongs and rights and the moral morality

of that, can't we all day long?

But as you say, that is the way of the world.

So businesses have to adapt and have to, you know, if you want to survive

as a business and or be thriving as a business, you have to be at the forefront.

Yeah.

to bring this back to architecture specifically and

architecture practices, um,

Hmm.

the projects that they work on typically can be very.

Can be very complex.

Uh, even small projects, even a house extension project

can be really complicated.

And often we do need to stay in touch with multiple stakeholders on a project.

You know, there could be the client, there could be other consultants involved.

If it's a larger project, there could be all sorts of different

people that need to, um, we need to communicate with on that project.

Mm.

How does WhatsApp fit into this?

How can you tell me a little bit about the use case of using WhatsApp

for, stakeholder engagement and sort of project communications?

Absolutely.

Yeah.

I mean, it's a really powerful way that you could use WhatsApp because

if you think about, like you say, when you've got, particularly when you've

got mixed, um, use mixed stakeholders to use a platform that you pretty much

guaranteed everyone's going to be using regardless of age, demographic, what

they do for job, that kind of thing.

Nearly everyone has got WhatsApp, so you're not asking them to download

at different apps or whatever to engage in notifications and messaging.

Um, also if you're relying on email, again, email chains can

get long and all of all of that, it just is not very effective.

So a use case for, for, for what you're talking about, there would

be, for example, if you wanted to get, um, community engagement in

a project, you would very easily provide a QR code and a link.

Um.

If people were giving feedback or their opinions or doing a survey, they

could go into the WhatsApp channel.

They could, um.

Very easily interactively, answer the questions, give their responses,

engage in information, download plans, download information.

Um, what you can then do as the, as the project sort of on the ongoing basis is

you can keep in touch because people will have opted into this channel and people

will opt into it because it's an easy.

It's easy for them to opt into and they'll be getting information that way.

You can then send broadcast messages to the people, um, who

are involved, the stakeholders, and you can segment those as well.

So you might have within.

Within that audience of, of stakeholders you might have.

So for example, if it was a university project, you might have students

who are, um, who are part of the stakeholders, but then obviously you

might have people on the project side or what, but you can segment them.

Within your, um, within the account, you can tag them with, um, different

conditions and things like that.

So you can only send broadcasts out to the people who are

relevant to receive those updates.

Or you might, you might send updates out to everyone, but the fact is

you're sending it to them in a way that they'll see, most importantly,

'cause they'll get the notification, they'll realize what it is.

Immediately they'll be able to take the information on board.

They can potentially do something with it.

If you want 'em to respond to something, they can ask 'em to do that very easily.

And as I said, you can have segmented that and be just sending it to the people who

you want to receive that, um, information.

Does that make sense?

Yes.

Yeah, it does.

Yeah.

Yeah.

That sounds like it could be a really useful way to stay in

touch with people on projects.

And also not just staying in touch, but then the capturing the data.

So you can imagine if you've done some kind of, um, user survey or

um, stakeholder survey and you get people to tell you via this channel

what they think for a particular plan or whatever, all of those comments

can be put sucked straight into a spreadsheet, a live spreadsheet document.

So then.

You can then use that spreadsheet and go, oh, okay, we've got 500 people who've come

in here, a hundred people have said this, or we've got these questions are coming.

All the, you know, the questions you can view, they can be, we have

one client who we do, um, it's, it's actually an NHS based project, but

they do regular q and as with families.

And so they will on a Tuesday, the broadcast message goes out to the families

if they, if they want to ask a question at the q and a session on the Wednesday.

And on the Wednesday, they then do the q and a session, and all the questions

have been submitted via WhatsApp.

They're on the spreadsheet, they're easy for them to refer to, and that q

and a session gets sent out as a link to all of the, the, um, subscribers.

So they can either watch it live or they can, um.

Watch it afterwards as a replay.

Um, but yeah, so that piece of actually pulling the data through and being able

to analyze it is really powerful, I think for what you're talking about there.

Mm. That's really cool.

Helen, have you got any tips for newbies that want to move beyond

just using WhatsApp for messaging?

Have you got any tips or suggestions for them?

Where to start?

Yeah, so I would say, um, the first thing is to kind of think of.

One, one way that it would be most useful for you to start using it.

Because I mean, we've talked about tons of ideas today and, um, and I can get a bit

carried away with ideas, be excited about, oh, you could do this, you could do that.

Um, but actually what, what you need to, to understand the power of what it can do

for you is one, one way to start using it, that's going to make a real difference.

Um, so thinking about what is a current objective that

you've got in your business?

Um.

What, what would be the most powerful?

Is it sort of new lead generation?

Is it, as we talked at the beginning, doing lots of trade shows, exhibitions,

is it you've got a particular project that you need better engagement on?

What, what is the kind of one objective that you could start using it with,

um, in that way and looking at how can you use it in that sort of interactive

piece to get the most people in?

So, um, we've talked about interactive lead magnets or

follow ups, that kind of thing.

I. But thinking about, okay, how do people, um, want to engage with, with

me in this way and what is it going to achieve for both them and me really?

Um, so that, so that would be sort of my, my first tip I suppose, if you like.

Um, I've got, uh, a couple of like webinars and things like that,

that people can always watch just to get a bit more of an insight.

And I'm always willing to give sort of free.

Sessions to people just to give them an idea of how they could start using it.

Um, I would also say, look at the, so as I said, the software we use

as ManyChat, it does help to have a specialist help you with it, but it's

available for anyone to look at and look at their community forum to actually

learn a little bit more about as well.

Um, so they actually know a bit more about.

Um, the, the backend and how it, you know, the opportunities for them.

So I would say to, you know, look at, look at the ManyChat

website to learn a bit more.

That's cool.

So pick one thing.

Don't try and integrate WhatsApp into every aspect of your business.

Pick one thing, the thing that's going to be the most impactful way

to further leverage using WhatsApp.

That's good advice.

What be the main thing that you'd like everyone to take away from this today?

Um, do you know, I think it would just be to think a bit differently

about what you're doing and how you're doing it and think interactively.

I. Um, about how you're communicating with your audience.

Um, there's that saying, isn't there?

Um, I dunno if I can remember.

It's if, if you always do what you've always done, you'll always

get what you've always got.

Yeah.

That's it, isn't it?

I dunno if I was, yeah.

If you always do what you've always done, you'll always get what you'll always got.

Um, it just came to me.

That's an age old saying.

I know, but it is true that if you just keep doing the same old thing that

everyone else is doing because you're worried that oh, but not everyone's

doing this, then you're not going to stand out If you actually start to think

differently and start to think about the importance of nurturing conversations

and the way your, um, the way, the way your people want to hear from you as

well on the platforms they're using.

If you start to think differently about that.

And take a few, uh, risks in, in, you know, trying something new.

Then the, I think the results will be immense.

That's, uh, that's really cool.

Was there anything else about WhatsApp that you wanted to add

that we haven't already covered?

No, I think, um, I think, I mean, like I said, I could

talk for England about ideas of how you could use it, but I don't

wanna overwhelm your listeners.

Um, I would just say, just, just have a look at it.

Um, see how, how you could use it for, 'cause I truly believe that

every single business can use it and can get real benefit from it.

Um, and when used in the right way.

Yeah.

I hope that if you're listening to this, that it just makes you

just stop and think that, oh.

Actually, there are other ways that we could use this.

Like I've, this thing that I've already got on my phone that everybody I know

has got on their phone that actually there's a, some really clever ways

that I could use this in my business.

So hopefully this is served to give some inspiration to everybody

to just, investigate this a bit further and, and, um, see how they

can apply it in their business.

hope.

yeah.

Yeah.

I hope so.

So, Helen, I like to ask this question to all of the guests on the show.

So I, I love to travel.

Previously was like a, a backpacker and travel junkie in

my twenties a long time ago now.

But, um, I love to discover new places.

I was wondering if you could tell me about one of your favorite

places and what you love about it.

And this can be somewhere near or far.

We've had everything from.

Like New Zealand to, uh, the Caribbean, to Rome, to literally the,

the coffee shop at the local park.

Um,

Do you know what, so, um, two spring.

Can I have a near and a far one

you can, if you like, yeah, we'll give you two.

Okay.

So, so the far one would be, um, Sri Lanka.

'cause my sister lives there and I've been, been twice, and I'm going again

actually at the end of the month.

I can't wait.

We're going to do a, yeah, I'm going to, I'm on my own this time without the kids,

so we're going to do a yoga retreat.

Um, but we've had an, we took the kids there and just had the most amazing time.

The people.

Food.

It's such a safe, friendly, lovely, gorgeous, gorgeous place.

I would just, and they really need tourism as well, so I always say,

you know, to people go to Sri Lanka.

Um, you just, yeah, you would have the best time.

Um, so, so that's my far place.

My close UK place is, um.

Howeth in Yorkshire.

So, um, so obviously the birthplace of the Bronte's.

Um, so it's got, you know, all of that kind of history and stuff,

but we go there every single.

So, um, myself and my husband when we first got together,

we, um, went there in December.

They'd do a lovely Christmas, Christmas in how, um, every, so we went there

for our first date and we have been every single December since four.

28 years I think.

So it is literally a thing that we do every single December.

We go and have a weekend in Haus as the kids now know, as you know,

they do a steam train as well.

So when the kids were younger, we took them on that.

But, uh, yeah, I would say in the summer as well.

It's gorgeous.

So, uh, so yeah, you haven't been to Haworth Again, it's

a gorgeous quaint village.

Got loads of independent shops that really, you know, benefit from

people going and spending money there because I, I'm big into buying local.

I'm, I, I'm gonna have to check.

I'm not sure if I've been there or not.

So I, I think I would've remembered it.

So I'm gonna have to add that one to my, my bucket list of, um, places to visit.

Definitely it's got Quaint Street, runs up the middle,

cobbled street just with all little, um, you know, shops and all.

It's, and then the Bronte Museum is at the top of the hill, um,

which is worth a visit as well.

And there's some gorgeous walks around there, so,

sounds good.

Cool.

Well, Helen, this has been ab absolute pleasure.

Thanks so much for coming on the show and sharing your expertise.

Where's the best place for people to connect with you online?

Oh, thanks John.

Um, yeah, uh, LinkedIn.

So I'm on LinkedIn.

Helen nurse, uh, connect with me there.

I'd love to.

Um, and that's where I'm sort of hanging out the most of the time, social media.

Um, just DM me as well if you want any advice or anything like that.

And then our website, capture one.co uk would be great.

Brilliant.

Thanks again, Helen.

Thanks, John.

Next time I talk about podcasting and how it could

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