Welcome to Architecture Business Club with Jon Clayton!

Episodes

Avoiding The Biggest Marketing Timewasters with Susie Lober | 094
Aug. 13, 2025

Avoiding The Biggest Marketing Timewasters with Susie Lober | 094

Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the im...

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How To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093
Aug. 6, 2025

How To Use Written Content to Become a Thought Leader with Antoinette…

Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares ...

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How to Position Yourself as the Go-To Choice with Susanna Reay | 092
July 30, 2025

How to Position Yourself as the Go-To Choice with Susanna Reay | 092

Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her e...

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Balancing Work and Family - Tips for Working From Home During School Holidays | 091
July 23, 2025

Balancing Work and Family - Tips for Working From Home During School …

Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using ...

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Capturing You: Personal Brand Photography in Architecture with Catherine Turner | 090
July 16, 2025

Capturing You: Personal Brand Photography in Architecture with Cather…

Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differen...

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Keeping Your Architecture Website Fresh (Like A Magazine!) with Rachel Extance | 089
July 9, 2025

Keeping Your Architecture Website Fresh (Like A Magazine!) with Rache…

Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six ke...

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Unmasking Imposter Syndrome with Jason McDaid | 088
July 2, 2025

Unmasking Imposter Syndrome with Jason McDaid | 088

Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to comb...

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Is It Time To Quit Your Architecture Business? | 087
June 25, 2025

Is It Time To Quit Your Architecture Business? | 087

Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circums...

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Build Online Visibility (Without The Burnout) with Heidi Suutari | 086
June 18, 2025

Build Online Visibility (Without The Burnout) with Heidi Suutari | 086

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and...

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The Marketing System That Attracts The Right Clients with Richard Petrie | 085
June 11, 2025

The Marketing System That Attracts The Right Clients with Richard Pet…

Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-...

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How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
June 4, 2025

How To Build a LinkedIn Profile That Attracts More Clients with Maja …

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements ...

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Relaunching The Architectural Technology Podcast: Where it's AT | 083
May 28, 2025

Relaunching The Architectural Technology Podcast: Where it's AT | 083

Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorm...

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How To Stay Positive About Your Business (Even When You’re Down) | 082
May 21, 2025

How To Stay Positive About Your Business (Even When You’re Down) | 082

Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of...

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Building Good Habits for More Success in Business with Hayley Watts | 081
May 14, 2025

Building Good Habits for More Success in Business with Hayley Watts |…

Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies ...

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Dramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080
May 7, 2025

Dramatically Improve Your Results as an Architecture Practice Owner w…

Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatical...

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Building Dreams: Joe Wright's Journey Through Architecture and Business | 079
April 30, 2025

Building Dreams: Joe Wright's Journey Through Architecture and Busine…

Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing appro...

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How To Calculate Your Ideal Income: How Much Money Is Enough? | 078
April 23, 2025

How To Calculate Your Ideal Income: How Much Money Is Enough? | 078

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers...

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How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077
April 16, 2025

How To Build Trust and Connection Through Storytelling with Jude Char…

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a bran...

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How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076
April 9, 2025

How To Build Trust and Connection Through Storytelling with Jude Char…

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, ...

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The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075
April 2, 2025

The Benefits of Podcasting for Architecture Firms (& Service-Based Bu…

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust...

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How To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074
March 26, 2025

How To Make Better Use Of WhatsApp In Your Business with Helen Nurse …

Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilit...

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Overcoming The Four Fears® of Business Ownership with Mark Franklin | 073
March 19, 2025

Overcoming The Four Fears® of Business Ownership with Mark Franklin |…

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of fa...

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How To Be Lucky In Your Career with Mel Barfield | 072
March 12, 2025

How To Be Lucky In Your Career with Mel Barfield | 072

Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through ...

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Sustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071
March 5, 2025

Sustainable Websites: Is Your Online Presence Green Enough with Molly…

Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why i...

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